Role: Senior Creative Strategist
Overview:
As a key member of our strategy team, you will harness data, creative insights, and market research to craft compelling performance ads aimed at driving client revenue growth. Your role involves a dynamic mix of analyzing advertising data, collaborating closely with production teams to create impactful video and static ads, and writing persuasive scripts, all under the mentorship and direction of your Strategy Lead.
About TubeScience:
Founded in 2016, TubeScience stands at the forefront of revolutionizing video marketing with a dual mission: to create the world's most effective ads and to produce them in unparalleled volumes. Specializing in data-driven video content tailored for social media platforms, TubeScience harnesses advanced analytics and rigorous testing methodologies to understand audience engagement and response, aiming to maximize the effectiveness of their clients' advertising campaigns. By focusing on rapid experimentation and iteration, we help brands to quickly find the most compelling messaging and creative concepts that resonate with their target demographics. Our services are pure pay for performance basis which means our clients only pay us if our videos outperform anything they’re running internally.
Our clients are among the largest advertisers on FB and Instagram, across a wide range of verticals (incl. fashion, beauty, food, fitness apps, healthcare apps, financial services), giving us unique visibility into what drives success at scale. We focus on profitable growth with clients and grow their investment by 80% on average. Learn more at www.TubeScience.com
Responsibilities:
- With oversight from your Strategy Lead, you will create performance ads that convert to client revenue growth by:
- Utilizing data, research, and creative insights to formulate effective creative strategy
- Analyzing data in platforms like Meta Ads Manager and TikTok Ads Manager
- Performing consumer, product, and competitor research using basic tools/resources
- Collaborating with Post-Production, Production, and your Strategy Lead to produce videos
- Writing scripts and copy for video and static image ads
- Ensuring visuals match creative strategy outlined for the ad
- Giving feedback that aligns to the creative strategy of the ad
- Executing on feedback given by your Strategy Lead
- Analyzing the results of creative tests and utilizing this analysis to iterate
- With oversight from your Strategy Lead, responsible for weekly strategic account planning for 1-3 clients
- Identifying top-performing concepts within accounts using data and creative analysis
- Identifying effective concepts/trends in the social media ecosystem
Required Skills And Qualifications:
- 5+ years of relevant experience
- Paid social or Direct Response experience (work/writing samples are a big plus)
- Able to learn from training/examples and quickly execute new skills
- Excellent written and verbal communication skills, with the ability to communicate complex ideas clearly and persuasively
- Analytical mindset with the ability to interpret data, draw actionable insights, and make data-driven decisions
- Strong project management skills, with the capacity to manage multiple projects, meet deadlines, and adapt to changing priorities
- Strong understanding of social media (frequent user of at least one of these platforms: Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, and/or experience with other ad platforms including TikTok, Youtube, Snapchat
- Able to work comfortably across Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to thrive in a fast-paced, deadline-driven work environment and adapt to evolving industry trends and best practices
Location: Los Angeles (Hybrid)
Compensation:
TubeScience provides the wage ranges it reasonably and in good faith expects to pay for all remote roles and as otherwise required by applicable law. The expected range of starting pay for this role is $100,000 – $115,000 annually. Actual compensation may vary within the listed range based on a wide array of factors including but not limited to skill set, experience, and specific geographic location.
TubeScience offers a competitive benefits package, including medical, dental, vision, short & long-term disability, life insurance/AD&D and 401k matching. We offer paid sick days, flexible PTO, company holidays, and paid parental leave.
Benefits:
- 100% Employee Covered Medical, Dental Insurance
- Unlimited PTO
- Paid Sick Leave
- 401k + Matching
- $500/yr for Education and Trainings
- Remote Flexibility (Monthly Remote Work Stipend)
- 100% Paid Parental Leave up to 12 weeks for new parents
- Creative Working Environment
- Personal Coaching
TubeScience is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. If you have a disability or special need that requires accommodation, please feel free to contact us.
