ABOUT THIS ROLE

  • This role will be right for you if:
    • Youre passionate about helping others reach their fullest potential
    • Youre excited by the opportunity to manage the overall marketing efforts of the company as well as being a go-to person for the team
    • Youre a fast-learner with a sense of curiosity about what works best, and arent afraid to try new campaigns and messaging to attract clients

 

  • Core Output Statement and Description Overview:
    • The Director of Marketing is responsible for overall brand development, product marketing and supporting the sales effort through marketing campaigns and lead generation. You will be developing, managing, and maintaining marketing initiatives and advertising campaigns.  As a direct report to the CEO and company leadership, these efforts will support the product development team and sales staff in fulfilling the marketing needs of Trusaic.

 

  • Essential Duties & Responsibilities:
    • Assist in the development of the marketing strategy for new and existing products, with a focus on inbound marketing and lead generation.
    • Oversee the implementation of the Marketing strategy including campaigns, events, conferences, and webinars.
    • Oversee online and print advertising, with a focus on social media platforms
    • Liaise with internal sales and product teams to execute Trusaics brand vision.
    • Participate in digital marketing efforts, including measuring and reporting on performance.
    • Provide competitive, market and consumer research to optimize positioning of Trusaic product and services in the marketplace.
    • Recommend development of new marketing materials and assets as appropriate.

 

  • Additional Duties and Responsibilities:
    • Work closely with the companys Sales team; enabling them to meet their goals by providing them with the appropriate tools, materials and presentations, and implement an effective Service Level Agreement between Sales and Marketing.
    • Participate in collaborative meetings between executive team, sales, and operations.
    • Manage relationships with channel partners in accounting and insurance.

 

  • Skills and Abilities required to perform Duties:
    • 3-5 years Agency marketing experience
    • 3-5 years B2B Tech marketing experience
    • Knowledge of marketing automation and CRM systems (HubSpot experience preferred) .
    • Ability to evaluate marketing channels and allocate budgets to improve ROI including distribution channels, PPC, SEO, Email, Content Marketing and Social Media.
    • Excellent written and verbal communication skills.
    • Mastery of MS Office and Google Suite.
    • Detail oriented with ability to prioritize multiple projects.
    • Ability to meet tight deadlines and maintain focus under pressure.
    • Ability to ideate and execute creative ideas and then strategizing on how to deliver against them.
    • Strong analytical background with focus how digital metrics and platforms for measurement relate to outcomes.
    • Consumer insights experience revealing actionable information about your target audience and the ability to tap into those insights to create compelling campaigns.
    • Proven ability to support multiple brands within a business and to present your vision, goals, and tactics or those brands to leadership.
    • Track record of building scalable operating processes and systems as well as proven success within a performance-based marketing environment.

 

  • Education, Certifications, or Training desired:
    • Bachelors degree in applicable field required

 

ABOUT BENEFITS

Trusaic offers a competitive benefits package, including:

  • Competitive Pay
  • Group Healthcare Plan
  • 401K
  • 3 Weeks PTO
  • Paid Holidays
  • Paid Parking or Metro Reimbursement
  • Free Snacks & Coffee
  • Monthly Luncheon
  • Company Events & Activities
  • Company Training
  • Career Advancement Opportunities

As part of its candidate process, Trusaic collects certain Personal Data, as defined by the California Consumer Privacy Act. By submitting an application or inquiry you are agreeing to Trusaics data collections practices, including the use and retention of collected Personal Data, as laid out in Trusaics Privacy Policy. 

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