Head of Product Marketing

 

About the Role

We’re looking for a Head of Product Marketing to lead Truework’s go-to-market strategy. Reporting to the VP of Marketing, you’ll own positioning and messaging, launch plans, and competitive research and you’ll work cross-functionally with product, sales, and growth marketing to drive demand and engagement for our products and services. Our HR product has an incredibly large addressable market (every company in the US) so we take a data driven approach to identify the most effective marketing channels and campaigns. We pride ourselves on test and learn strategies to increase the client base.
 

About the Company

At Truework we build products that give businesses and consumers control over how their sensitive information is shared online. Our identity verification platform improves privacy and productivity by automating employment and income verifications. We give employees unprecedented visibility into how their professional information is shared between third parties such as banks, mortgage lenders and employers. We believe transparency and consumer control of data improve the health and safety of the internet.
 
 

Responsibilities

  • Define Truework products’ positioning and messaging across various customer segments, personas, and verticals through qualitative and quantitative research into prospects and customers
  • Work with cross-functional teams, including product, direct sales, channel sales, and design to create effective messaging and positioning that will drive programs and content creation
  • Support go-to-market planning and execution including the development of channel and direct sales tools, sales training and enablement, marketing campaign assets, and customer adoption assets
  • Create blog posts, sales enablement content, and web copy for new product launches
  • Partner with content marketing to ensure sales has the collateral they need to close new business and drive expansion revenue
  • Collaborate with growth marketing on campaign content and to measure the success of launches and campaigns
  • Drive programs aligned to strategic initiatives by influencing others, setting clear team deliverables, project managing cross-functional teams, and executing to drive results
  • Lead product launches of major releases by partnering closely with cross-functional teams.
  • Own win/loss data metrics and analysis to inform overall marketing strategy. Types of analysis includes market analysis, pipeline analysis, customer usage analysis, and more

Requirements

  • 8+ years of professional experience in product marketing
  • Experience in SaaS, FinTech, and/or scaling start-up
  • Experience working with cross-functional teams including product and sales teams
  • Passion and ability to work well in a fast-paced, rapidly changing environment
  • Strong analytical and critical thinking skills
  • Excellent organization and time management skills
  • Marketing generalist with a deep understanding of marketing channels and how to communicate our audience across these channels
  • Cross-functional mindset and deep experience working with product teams to understand the market and define requirements and plan product launches

Benefits & Perks

  • Equity options
  • Employer-sponsored insurance options for Medical, Dental and Vision
  • Flexible Time Off
  • 401(k) provider
  • Paid parental leave

Truework is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Truework are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.