The Associate Director, Brand Partnerships is a key strategic role on the global marketing team, responsible for identifying, developing, negotiating and executing brand partnerships, co-marketing agreements and promotional relationships with major brand partners who are a fit with the TripAdvisor platform. She grows and maintains long-term strategic partnerships with new and existing brands, including emerging technologies, mobile apps, social platforms, and digital media. This Associate Director is a dedicated digital strategist with a true passion for emerging brands and how to leverage them for strategic partnerships.
 
Specific responsibilities include:
  • In partnership with the Senior Director, Brand Partnerships and VP, Brand Experience, establish a clear vision, roadmap and go to market strategy for brand partnerships and deliver against objectives and key results
  • Identify, develop and negotiate brand partnerships, co-marketing and promotional relationships with major brand partners who are a fit with the TripAdvisor platform
  • Build and maintain a pipeline of new business prospects and develop and maintain strong relationships with key decision makers
  • Identify areas of growth for existing partners to capitalize and maximize the full potential of the partnership
  • Possess a deep understanding of the technology sector especially in areas of innovation and strategic positioning with an emphasis on travel
  • Be on the forefront of partnership marketing, advocating best practices and driving innovation by capitalizing on TripAdvisor’s suite of partner offerings
  • Build and maintain a pipeline of new business prospects and develop and maintain strong relationships with key decision makers
  • Turn insights & trends into compelling narratives reflecting how TripAdvisor platforms can turn a partner brand into a fully realized strategic partnership and with scale
  • Ensure the business development teams fully manage the end-to-end process from business development, negotiations, execution and transitioning to account management
  • Identify areas of growth for existing partners to capitalize and maximize
  • Understand full scope of partner prospect business including industry trends and priorities and determine how a TripAdvisor partnership is a fit strategically
  • Work closely with TripAdvisor Ad Sales and Ad Solutions to create enterprise-wide strategic partnerships
  • Collaborate cross-functionally with key business leaders to drive solutions and opportunities for partnerships function

Hiring requirements:

  • 7+ years of experience with brand marketing, strategic partnerships and business development work with and expert understanding of current technology landscape, key trends, insights and opportunities
  • Proven track record of developing, selling and executing a wide range of marketing initiatives, brand partnerships, promotional activations and cross platform relationship building
  • Exceptional leadership that motivates and inspires a best-in-class team through clear direction that fully empowers the team to fulfill and execute their roles
  • Results-driven individual with experience in developing high level relationship building and negotiation
  • Strong attention to detail, highly entrepreneurial, creative, persistent and highly collaborative
  • High energy and personality that thrives in a “Speed Wins” culture
  • Strong experience in navigation and ability to work well across an organizational matrix and interfacing with brand marketing, product and engineering functions
  • Excellent interpersonal communications skills with ability to formulate and articulate value points, contractual and technical requirements with partners and internal TripAdvisor teams
  • Ability to uncover and foster high level influencers across many different types of categories and brands to develop mutually beneficially partnerships
  • Understanding of product partnerships including APIs is a plus
  • Strong presentation, written and verbal communications skills
  • Travel is required

Education:

  • BA/BS or equivalent experience required; MBA preferred

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