• As the Senior Manager overseeing Social Media and Content Marketing, you will help drive our content marketing strategy.
  • You will need to be both a professional and creative writer, and will have a strong understanding of social media and blogs.
  • You will develop and execute TripAdvisor’s strategy as it relates to content marketing and social media.
  • You will join our Social team and will be working closely with our Brand and PR teams to generate successful social programs.

What you’ll do:

  • Plan and execute content for TripAdvisor’s social media channels including blog content, video and posts
  • Develop and execute cohesive content marketing strategies, plans, and tactics
  • Increase engagement with content and social channels, including Facebook, Instagram, and Twitter
  • Analyze and measure results to inform strategies

Required Experience:

  • Experience developing marketing strategy across blogs, video and social channels
  • Experience devising marketing campaigns to support brand initiatives like campaigns, partnerships and launches
  • Deep knowledge of paid and non-paid syndication channels—syndicating owned, earned, and paid content (articles photos, videos, snippets)
  • Experience building online audiences / readerships, and generating inbound traffic.
  • Experience writing weekly content
  • Experience generating content to drive search engine optimization and backlinks
  • Experience in cross-channel social media experience (e.g. Facebook, Instagram, Twitter)
  • Experience with social listening, reputation management, and online review monitoring
  • Experience leveraging third-party services, freelancers, etc. to scale content and video generation without lowering quality
  • Experience working with creative teams and brand designers

Required Skills:

  • Time-management with an ability to orchestrate all details of a campaign
  • Ability to communicate clearly and efficiently across all mediums
  • Natural ability to deal with interpersonal conflicts and customer complaints
  • Ability to work quickly and decisively, and establish clear metrics for success
  • Strong ability to tell both creative and professional stories
  • Strong sense of the best medium / channel for a specific objective

TripAdvisor is an Equal Opportunity Employer

***This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***

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