As the Senior Manager overseeing Social Media and Content Marketing, you will help drive our content marketing strategy.
You will need to be both a professional and creative writer, and will have a strong understanding of social media and blogs.
You will develop and execute TripAdvisor’s strategy as it relates to content marketing and social media.
You will join our Social team and will be working closely with our Brand and PR teams to generate successful social programs.
What you’ll do:
Plan and execute content for TripAdvisor’s social media channels including blog content, video and posts
Develop and execute cohesive content marketing strategies, plans, and tactics
Increase engagement with content and social channels, including Facebook, Instagram, and Twitter
Analyze and measure results to inform strategies
Experience developing marketing strategy across blogs, video and social channels
Experience devising marketing campaigns to support brand initiatives like campaigns, partnerships and launches
Deep knowledge of paid and non-paid syndication channels—syndicating owned, earned, and paid content (articles photos, videos, snippets)
Experience building online audiences / readerships, and generating inbound traffic.
Experience writing weekly content
Experience generating content to drive search engine optimization and backlinks
Experience in cross-channel social media experience (e.g. Facebook, Instagram, Twitter)
Experience with social listening, reputation management, and online review monitoring
Experience leveraging third-party services, freelancers, etc. to scale content and video generation without lowering quality
Experience working with creative teams and brand designers
Time-management with an ability to orchestrate all details of a campaign
Ability to communicate clearly and efficiently across all mediums
Natural ability to deal with interpersonal conflicts and customer complaints
Ability to work quickly and decisively, and establish clear metrics for success
Strong ability to tell both creative and professional stories
Strong sense of the best medium / channel for a specific objective
TripAdvisor is an Equal Opportunity Employer
***This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. ***