About Viator

Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

 

What we do:

Viator’s B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator’s suppliers, affiliates, and partners. We offer suppliers and partners a variety of ways to work with Viator via a wide selection of tools and platforms. As an industry leader, you will be part of a team that works on some of the most exciting and impactful initiatives within our industry. This role is ideal for someone who is ambitious and interested in having a significant impact on the growth and performance of our suppliers and partners. 

 

What you’ll do:

As a Manager, B2B Marketing Analytics at Viator, you will play a pivotal role in shaping our marketing strategy and optimizing our marketing investments. You will be responsible for managing and leading a small team of other marketing analysts, coordinating with Product Management and Product Analytics teams to ensure proper data collection for marketing program purposes, overseeing data analysis and reporting, providing actionable insights to drive marketing campaigns, customer acquisition, and retention strategies.

As a Manager, B2B Marketing Analytics, you will:

  • Team Leadership: Lead and mentor a team of marketing analysts and data scientists, fostering a culture of collaboration, innovation, and continuous learning.

  • Data Strategy: Develop and execute a data strategy to collect, organize, and analyze marketing data effectively, ensuring data accuracy, completeness, and security.

  • Data Analysis: Conduct advanced data analysis to identify trends, opportunities, and areas for improvement in marketing performance, customer behavior, and ROI.

  • Campaign Optimization: Collaborate with the marketing team to optimize campaigns, allocate budgets effectively, and identify the most profitable channels and audience segments.

  • Reporting: Create and maintain dashboards and reports that provide real-time insights to key stakeholders, including executives and marketing teams.

  • A/B Testing: Design and oversee A/B and multivariate testing initiatives to refine marketing strategies and improve conversion rates.

  • Customer Segmentation: Utilize customer segmentation and profiling to tailor marketing strategies and improve customer targeting.

  • Competitor Analysis: Stay informed about industry trends and competitors' strategies, providing recommendations for competitive advantage.

  • Budget Management: Manage the marketing analytics budget efficiently, allocating resources to projects that have the most significant impact on ROI.

  • Communication: Effectively communicate complex data findings and insights to non-technical stakeholders to drive data-informed decision-making.

 

 Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field. Master's degree preferred.

  • Minimum of 5 years of experience in marketing analytics or a related field, preferably at least 2 years managing a team.

  • Proven experience in team leadership and management.

  • Proficiency in data analysis tools and languages such as SQL, Excel, and data visualization tools (e.g., Tableau, BigQuery).

  • Strong understanding of digital marketing channels, attribution models, and CRM systems.

  • Excellent communication and presentation skills.

  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities.

 

You are:

  • Data and results oriented

  • An excellent communicator - both verbally, in writing and visually. 

  • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions

  • Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment

  • Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data

  • Able to build, lead, and develop teams

  • A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others

  • Interested in joining a high-performing team with a supportive and inclusive culture.

 

You will:

  • Be part of a global, distributed team, which means flexible working hours and a requirement to participate in early or late meetings on a regular basis

  • Be working with people from a variety of backgrounds and cultures

  • Be expected to travel <10% of the time

 

Perks of Working at Viator

  • Competitive compensation packages, including base salary, annual bonus, and equity.
  • “Work your way” with flexibility to suit your lifestyle. We take a remote-friendly approach to collaboration, with the option to join on-site as often as you’d like in select locations. 
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.

 

Our Values

We aspire to lead; We’re relentlessly curious;... want to know more? Read up on our values: 

  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
  • We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
  • We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.  

We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.

 

Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

 

#LI-Remote

#Viator

#LI-WR1

 

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