Bokun, a fast-growing subsidiary of TripAdvisor Inc., is a leading reservation system and marketing platform for tours and activities operators globally that enables them to streamline their back-end operations and connect to an ecosystem of online travel websites to grow their business.  

We are looking for a creative, results-oriented, data-driven Product Marketing Manager who will work closely with product managers to lead efforts to grow Bokun. This role will have a strong emphasis on optimizing conversion by leading marketing tests and customer research. This person will also oversee creation, execution, and optimization of marketing campaigns which includes emails, in-product comms and webinar


 You will:

  • Set growth and retention targets and create quarterly marketing plans
  • Develop product positioning, value propositions, and key messaging to be used in product development and marketing campaigns throughout the customer journey
  • Drive the go-to-market plan and post-launch marketing programs with product managers, account manager, and sales
  • Establish hypotheses and design frequent marketing experiments to improve conversions in any part of the funnel
  • Identify and segment target customers, their pain points and needs through qualitative and quantitative research, and solutions to meet those needs
  • Review competitor products and marketing, and drive ongoing differentiation
  • Work closely with product managers, engineers, and the entire Bokun team to develop new products and enhance existing products, ensuring that the voice of the customer is always represented
  • Establishing optimal pricing for the product with product managers and sales

You have:

  • A BA/BS degree; MBA a plus.
  • 3+ years in product marketing, growth, or analytical roles
  • Extensive knowledge of email and in-product marketing for both acquisition as well as lifecycle marketing
  • Strong quantitative ability, and excellent written and oral communication skills
  • Comfort in a face-paced, entrepreneurial, start-up environment
  • Experience with platforms is a plus for testing (Optimizely),analytics tools (Google Analytics), and marketing automation platforms (Intercom, Hubspot, Iterable etc)
  • Prior experience in Saas Products is a plus

#Remote

 

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