We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

 

Tripadvisor, the world’s preferred travel guidance company, is looking for an Audience Engagement Editor to join our growing editorial team. You’ll play a critical role in bringing to life the Tripadvisor brand for millions, and you’ll help transform one of the most iconic travel brands in the world with content that inspires users to get up and go. 

 

The Audience Development Editor will report to the Head of Editorial and play a critical role in growing Tripadvisor’s nascent content arm, spearheading and executing strategies that grow audience on- and off-platform. The ideal candidate has a strong editorial sense for short-form storytelling, understands what entices audiences to engage with travel content, and brings to the table fresh, original ideas about how to harness Tripadvisor’s sizable global community. An appetite for both innovation and optimization is also key—you’re eager to experiment with new ideas, but you’ll let data and analytics guide how to refine them. 

 

Responsibilities Include:

  • Work closely with colleagues across multiple disciplines, including product and social media, to test and evaluate audience-growth strategies over time

  • Write social and publish social copy, refining to ensure that metrics are being achieved

  • Work with product team on content-discoverability initiatives

  • Identify trending topics and seed them into content flow, ensuring ideal packaging from ideation to publication

  • Identify new potential content and syndication partners and project-manage those relationships

  • Assist with weekly and monthly performance meetings with internal stakeholders; communicate performance insights in order to help drive editorial decisions

  • Work with video creatives and social media peers on short-form off-platform storytelling

  • Liaise with platform partners and maintain relationships with news aggregators

  • Spearhead new editorial email products and target them for maximum engagement

  • Develop series and campaigns that introduce existing audiences to new coverage areas

  • Oversee off-platform content campaigns that support Tripadvisor’s editorial packages

  • Work closely with data analysts to enhance content in a more personalized way

  • Test and measure audience development strategies to continuously optimize output and performance

  • Identify new third-party organizations and marketing partners to cultivate new audiences

Skills and Qualifications:

  • 8+ years of audience development experience, ideally in a publishing environment

  • Proven, quantifiable track record of growing audience on- and off-platform, including site, email, and social

  • Clear, engaging, jargon-free writing style and strong editing skills across various platforms and markets

  • Strong editorial sense for short-form storytelling and a knack for visual communication

  • Keen eye for not just a good story, but also for angles, positioning, and segmentation

  • Thorough understanding of what entices an audience to engage with content

  • Creative, confident ideas about how to leverage Tripadvisor’s community

  • Experience upholding brand voice and tone across all platforms

  • Ability to work collaboratively and collegially with multiple stakeholders in a complex organization, including product, sales and marketing, and social media

  • Proven track record of developing an equitable and inclusive team culture

  • Desire to push data and visual storytelling forward and the ability to think expansively

  • Experience with analytics and tools for tracking engagement metrics

  • Meaningful contacts and relationships at third-party platforms and products 

 

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter.

 

 

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