We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Tripadvisor is the world’s largest online travel site, visited by 450+ million travelers each month, and our business unit – Tripadvisor Hospitality Solutions – is the critical business-facing part of the broader company. The Hospitality Solutions team develops, markets and sells industry-leading SaaS and advertising products to our millions of hotelier and restaurateur partners worldwide, and is a significant revenue generator for the company. As the global travel sector continues to adapt and transform, Hospitality Solutions is at the forefront of developing new digital solutions – both free and paid – to support the emerging needs of our business partners.

Why this job is excellent

As a Senior Marketing Strategist you will be tasked to research, develop, optimize and communicate strategic marketing plans that drive up the impact on business growth. You will be empowered to monitor and evaluate the marketing channels and KPIs, provide data-driven insights and expert opinions on marketing strategies and OKRs, develop market research programs to track the brand awareness and sentiment, and enable marketers to improve marketing campaign efficiency and effectiveness. You will be partnered with cross-functional teams to build, maintain and optimize strategic marketing frameworks such as marketing attribution model, customer journey and CLM framework. You will also leverage your strong analytical mindset, business savvy and problem-solving skills to influence decision-making and facilitate the market adoption of Hospitality Solutions products.

Key Responsibilities Include:

  • Analyze marketing funnels and KPIs and provide rich insights and recommendations to influence both strategic and tactical marketing decisions

  • Optimize marketing attribution and CLM performance and assess marketing impact on acquisition and retention

  • Develop optimization and simulation scenarios to improve marketing ROI across various channels and provide allocation recommendations to stakeholders

  • Recommend various A/B testing based campaigns and develop statistically sound models to measure impacts

  • Build market research program and automate brand tracker 

  • Deep dive in advanced data analytics, solve non-routine analysis problems, applying advanced analytical methods and making strong recommendations for either Hotels and Restaurants business

What We Seek:

  • Bachelor’s degree in Economics, Mathematics, Marketing, Finance, Business or related quantitative field

  • 5+ years of professional experience in relevant fields of work (marketing analytics, performance marketing, business analytics, business strategy, statistical modeling etc.)

  • Effective analytical, modeling and problem solving skills

  • Experience working with large databases and business intelligence tools to inform decisions

  • High tolerance for ambiguity and an ability to work cooperatively

  • Strong project management skills and the ability to multitask

  • Self-starter and eager to learn

  • SQL/database skills required; Python/R skills are a plus

  • Passionate about travel industry and fast-paced environments

  • Excellent written and verbal communications skills

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com

 

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