Part of Tripadvisor® Company, TheFork, is the leading online restaurants reservation platform in Europe, Australia and Latin America, with a network of around 60,000 restaurants worldwide, 28 million app downloads and present in 12 countries around the globe.

TheFork connects restaurants and diners.

Through TheFork (website and application), as well as through Tripadvisor, users can easily select a restaurant according to preference criteria (such as the localization, type of cuisine, restaurant type and average price), consult user reviews, check real-time availability and instantly book online.

TheFork team aims to inspire and enable people to confidently discover, experience and share food. We operate under a shared set of values that define how we do business and how we interact with our colleagues, our partners, our customers and our food community. We strongly believe that building a diverse workforce of people from all walks of life helps us have a richer, more vibrant, more successful workplace.

We are currently looking for a Senior Brand Manager (m/f/d) to support our team in DACH Region. Next to management of a small team you will create the brand future of TheFork DACH.

This role will be based in Hamburg and starts in a temporary contract for 14 months, with the possibility to change to a permanent contract.

 

What you will do :

LOCAL BRAND STRATEGY MANAGEMENT

  • Responsible for defining the brand strategy for DACH to match the different goals (awareness, understanding, competition…) and in line with global brand strategy
  • Choose the relevant media planning (display, radio, TV, partnerships), corresponding KPIs and measure media impact with the help of central team
  • Choose the relevant external events (food, tech and other places of influence), where TheFork has to be present and define the appropriate calendar
  • Identify and establish the relevant brand partnerships
  • Pilot the budget and the campaigns in accordance to the strategy

LOCAL B2B & B2C COMMUNICATION CONTENT

  • Defines key communication messages: in charge of defining the key themes of the yearly marketing plan and their orchestration during the year – in collaboration with CRM, restaurant offer, marketing managers in-countries
  • Responsible for defining and producing all marketing-related content (written and visual) to « package » the offer, within brand guidelines
  • Responsible for defining and producing all brand-related content for local external communication supports in collaboration with relevant local and international teams
  • Responsible for written content in all touchpoints

LOCAL COMMUNITY AND SOCIAL MEDIA ACTIVATION, and PUBLIC RELATIONS for B2B & B2C

  • Responsible for written content in all touchpoints
  • Defines PR strategy and calendar (B2B and B2C) and pilot the PR agency
  • Defines and pilot the social media
  • Defines local community/ influencers and social media strategy in line with brand strategy and guidelines

CUSTOMER SATISFACTION MANAGEMENT & EVOLUTION OF THE BRAND

  • Responsible for written content in all touchpoints
  • Follow up NPS and irritants
  • Make recommendations to improve those KPIs

 

What we offer:

  • Temporary Contract for 14 months and possibility to change to a permanent contract
  • International working team & environment
  • Yearly Lifestyle Benefit for personal use
  • Possibility to travel within Europe
  • Flexibility & possibility to bring ideas to TheFork
  • Management of a small team
  • Great office in the city center close to the Elbphilharmonie in Hamburg 


 Our Values, our culture:

We strongly believe in our values, which are the pillars of our culture. We use them every day at TheFork, when we make decisions, collaborate as a team or respond to our customers. 

These values are fundamental to us and we like talking about them more than anything else.

  • #ActLikeAnOwner 
  • #WeAreBetterTogether
  • #WeNeverStopLearning
  • #WeLoveOurCustomers
  • #SpeedWins
  • #WeBelieveInTransparency

#LI-MH1

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