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Tripadvisor is looking for a smart, enthusiastic, and motivated Senior Inventory Analyst to join the Tripadvisor family, helping to manage and develop our yield and monetization strategy.  The Senior Inventory Analyst will play an integral role managing inventory quality and revenue potential while bridging communication and strategy between essential internal teams.

Tripadvisor, the world’s largest travel site, enables travelers to unleash the full potential of every trip. With 730 million reviews and opinions covering the world’s largest section of travel listings worldwide, comprised of 8.1 million accommodations, airlines, experiences, and restaurants. Tripadvisor branded sites are available in 49 markets, and are home to the world’s largest travel community of 490 million average monthly unique visitors, all looking to get the most out of every trip.

We offer the chance to work with the brightest minds in the travel business in an energetic, dynamic and international work environment focused on innovation, creative problem-solving and collaboration. 

Key Responsibilities

  • Analyze global performance & inventory data across sales channels

  • Develop actionable yield strategies to help maximize Tripadvisor’s revenue opportunity across sales channels

  • Collaborate with Product and Engineering teams to incorporate yield POV into our ad tech stack, improving our ability to extract and manage ad-related datasets

  • In concert with Analytics team, design, manage and own yield intelligence dashboards which support the dissemination of clear, concise insights across audiences and business units

  • Gather and present key yield insights in a clear, comprehensible manner, keeping in mind the end audience (Sales, Exec team, etc.)

  • Monitor inventory forecasts and sell-through rates in order to maximize yield and offer suggestions for inventory packaging, providing visibility and action plan (e.g. Ad server priority) to mitigate revenue risks and under-delivery

  • Partner with Sales Planning Leadership to develop strategic product and inventory packages across complex targeting requests, ensuring both the success and delivery against client goals

  • Assist Ad Operations and Ad Technology teams in building a high-quality inventory strategy around viewability, fraud, and brand safety

  • Continuously audit current page level ad data, developing a practical targeting strategy at a macro and business unit level

  • Create and deploy best practices across monetization of Tripadvisor’s self-serve buying platforms

  • Act as the main point of communication for sales and other cross-functional teams surrounding inventory challenges and guidance

  • Inform A/B or multivariate testing metrics and benchmarks based on key areas of business impact (ad revenue, ad performance)

  • Support holistic on and off-site monetization analysis tied to program margin and rate tolerance by media type

Requirements

  • 5+ years minimum professional experience in digital media, preferably at a digital publisher

  • Advanced knowledge of digital supply and demand practices; guaranteed vs. non-guaranteed, programmatic buying, header bidder partnerships, etc.

  • Understanding of digital concepts and fully up-to-date on emerging ad formats

  • Experience presenting data and insights to various levels of an organization, from senior management to individual contributor

  • Demonstrated ability to work with cross-functional teams across all levels including senior management

  • Intermediate-to-advanced Powerpoint and Excel skills (SQL knowledge a plus)

  • Working knowledge of key digital sales and technology platforms (Salesforce, various Order Management Systems, GAM, Moat, DoubleVerify, IAS etc.)

  • Applied knowledge of Tableau or other data-visualization tools a plus

In addition, the ideal candidate will demonstrate the following competencies: 

  • Proficient attention to detail with a high level of organizational skills & communication skills

  • Experience managing complex tasks in a digital environment with a strategic lens

  • Flexible and open to change and new information, changing processes, client direction; adapts behavior and work methods accordingly 

  • Proficient in client communication - able to lead call with little to no assistance 

  • Grasps the essence of new information; recognizes own strengths and weaknesses; pursues self-development; seeks feedback 

  • Exhibits integrity though fair and ethical behavior toward others and a demonstrated sense of corporate responsibility and commitment 

  • Ability to work with cross functional teams toward the common goal of driving revenue & client satisfaction

  • Positive attitude and treats colleagues with respect: considers and responds appropriately to the needs, feelings, and capabilities of different people 

  • Team player with the ability to manage up and across

  • Can be relied upon to ensure that projects within areas of specific responsibility are completed in an appropriate and timely manner and acknowledges mistakes, learns from those events and is able to move forward productively 

  • Identifies and analyzes problems and is comfortable working under pressure to meet deadlines; distinguishes between relevant and irrelevant information 

  • Ability to balance time to market with a solution and make the right trade-offs along the way 

  • Strong analytical skills: understands and utilizes metrics relevant to role 

  • Clear communication (written and oral) through expression of facts and ideas in a clear, convincing and organized manner 

  • Acts as an owner navigating internal materials with little to no supervision; Able to surface solutions in addition to questions

  • Good business judgment when making decisions and always considers the relevance/impact of each decision on the business 

  • A desire to perform in a fast-paced highly changing marketplace and be driven to meet and exceed the team’s expectations/demands

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