We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

What we do in SEM: 

We are a world class Search Engine Marketing team that focuses on managing large scale marketing campaigns across all areas of travel, worldwide. Our team focuses on how we test, learn, and optimize at scale. This role will be focused on working with engineering, other analysts, and data science to drive incremental profit, lead continuous experimentation, and achieve operational excellence in our SEM programs. 

What you’ll do:

This is your chance to join an iconic travel brand, working as part of our hugely successful Search Engine Marketing team. You will be an active member of an industry leading cross disciplinary team of engineers, data scientists and analysts operating one of the world’s large paid search programs. We have a very data driven approach to SEM with the aim to automate wherever possible. Our company ethos is speed wins and innovation is intrinsic to our continued efforts.

This is a unique opportunity for a smart, data savvy search marketing professional to step up to the next level in their career. 

  • Manage large multinational marketing campaigns

  • Identifying SEM growth opportunities

  • Analyze marketing data to identify actionable insights

  • Work collaboratively with data scientists and engineers to improve tools and processes

  • Improve and optimize our landing pages to maximize conversion

  • Stay abreast of the latest developments in SEM

  • Design and analyze tests

  • Write compelling adverts

What we are looking for:

  • 3-4 years experience working as an SEM Analyst for large, complex e-commerce data driven sites.
  • Subject matter expert in Search Engine Marketing platforms. Including Google AdWords, and Bing Ads (among others)

  • Be a problem solver – able to analyze large amounts of data and produce actionable insight.

  • Results driven – work to and be motivated by revenue targets. Data-driven and analytical mindset.

  • Highly organized and a self-starter

  • Enjoy working alongside engineers to develop solutions to business problems

  • Strong communication skills both verbally and in presenting data

  • Experience working on SEM at scale – ideally multiple accounts and a global reach

  • Experience in running and interpreting tests – for example ad testing, A/B or multi-variates

  • High level of in-depth proficiency in Microsoft Excel

  • Preferred to have prior knowledge of SQL

  • Advantageous to have exposure to a programming language

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at greenhouse@tripadvisor.com

 

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