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About TheFork
Who we are
TheFork, part of Tripadvisor group, is the leading online restaurants booking platform in Europe and Australia. We are present in +12 countries with 60 000 partner restaurants in a mission to bring happiness through amazing dining experiences. Creator of a unique model that has disrupted the restaurant industry, we put innovation at the heart of our ambitious growth.
Thanks to TheFork (app/web), millions of diners can easily discover, book and pay the right restaurant at the right price, and thousands of restaurant owners benefit from our solutions to optimize reservation management, streamline operations and ultimately improve service and boost revenue.
What you will do:
Within the Australian marketing team, the Sales & Marketing Insights Planner will be responsible for all topics related to TheFork Restaurant Offer (Customer marketing insights, restaurant sourcing & segmentation, restaurant content analysis, business monitoring to name a few). In your pivotal role, you will work closely with other departments at TheFork Australia, and global marketing teams.
Key Responsibilities:
- Lead & execute business analysis & reporting for Australia
- National business monitoring/ KPI reporting
- Weekly, monthly and quarterly analysis sharing actionable insights and key learnings with management and marketing teams
- Build a collaborative relationship with the sales teams to achieve monthly B2B2C targets via area meetings and daily follow ups
- In depth region analysis; traffic, bookings, leads, inbounds, churn, opportunities
- Develop strategy for best geos for supply / acquisition - working with Sales Managers & Sales Operations to implement offers, yums, territory planning, lead allocation
- Increase CVR by developing & implementing restaurant selections based on data analysis and insights
- Lead process for sourcing & qualifying leads for the sales team
- Product merchandising across TF web and apps leveraging data insights
- Owner within the AU marketing team for various programs incl. INSIDER
- Lead acquisition strategy for TheFork’s loyalty program, Yums and national Campaigns i.e. build target lists, database segmentation
- SEO Local champion, working closely with Global SEO team to execute locally
- Optimising TheFork’s content & offer, ensuring tags, content, etc.. is up to date
- Customer Marketing analysis & insights, working with key accounts team & key restaurant groups to build integrated marketing campaigns to drive bookings.
- Market knowledge / competitive watch: responsible for close watch of competitors locally + liaison with central teams for surveys and studies
- Share best practices from other countries and adapt them to the Australian market
- Ad-hoc reporting and/or analysis
Skills And Requirements
- Degree level qualification
- At least 2 years of professional marketing experience
- Salesforce experience
- Basic understanding of Snowflake, Tableau
- Comprehensive knowledge of Excel/Google sheets
- Analytical skills: being able to model and understand data and make data-driven decisions
- Outstanding project management skills
- Comfortable presenting to an audience
- High level of drive and focus on getting things done
- Humble and positive attitude and mindset
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