While TripAdvisor is the largest global travel web site – we are a brand that we say is “well known but not known well.”  That is, while everyone knows our name they do not always know all the things we offer.  In addition to reading reviews and opinions, travelers can use TripAdvisor to search hotel prices, find and book things to do, get flight prices and find their favorite restaurants. 

This November, TripAdvisor launched an exciting new experience that will transform travel again by allowing consumers to effortlessly discover, save and share great recommendations when planning a trip. Beyond enjoying more than 702 million reviews and opinions, travelers can now get useful and relevant advice from the people and experts they trust.  Travelers now have access to helpful and inspirational videos, photos, articles and guides from friends and family, as well as from over a thousand brands, publishers, and influencers including National Geographic, Condé Nast Traveler, and Travel Channel. A new feature called “Trips” enables travelers to collaborate with others by saving, organizing, sharing and creating lists or in-depth guides highlighting their favorite hotels, restaurants, experiences in a particular destination.  

Read full press release: http://ir.tripadvisor.com/news-releases/news-release-details/travel-planning-transformed-all-new-tripadvisor-now-available

 As we look to communicate our full value proposition and this new experience, we are looking for a leader to help us develop and execute a more modern media plan.  To date, we have led with performance-oriented media to deliver strong return on advertising spend goals.  As we look forward, we’d like to build on this foundation with more integrated media channels, like digital media – to help us reach new, younger consumers and drive perception change and brand usage.   The ideal candidate would have experience with:

  • Direct response media [TV] and working with performance-oriented agencies for predominantly online companies
  • Digital/new media channels [e.g., FB, YouTube, Subscription [Netflix, Hulu], Connected TV]; Experience with other broader media channels like OOH, radio would be a plus but not required
  • Media in global markets

Specific Responsibilities Include:

  • Define overall media strategy, including budgeting and definition of metrics and goalsLead and develop a team of 2 media managers and 6-8 agencies to create and manage TV and integrated media plans for at least 6 global markets [e.g., US, UK, Fr, Sp]
  • Identify the right  digital platforms to test and scale as part of more integrated media plan
  • Working with our TV measurement team, analyze, understand and optimize campaign performance across channels to ensure delivery on ROAS and brand perception goalsProvide timely communications on media strategy and results with our marketing and executive leadership teams.
  • Help refine our data-centric approach to media buying and optimization.
  • Have finger on the pulse – be authority on next generation media platforms and opportunities

Hiring Requirements:                                                                   

  • 7-10 years of experience with TV media, both working with cable and broadcast networks and with performance-oriented media agencies.
  • Deep experience with direct response TV media (DRTV, scatter/remnant and fixed)
  • 5+ years of experience working with digital media properties
  • Solid quantitative skills, preferably including analytic work experience and/or a bachelors or masters degree in a quantitative area.
  • Ability to combine creative and analytical mindsets to build effective media campaign. Be able to translate data – performance, competitive, consumer and industry – into action.
  • Strong lean-in and roll-up your sleeves orientation  
  • Knowledgeable and well-versed in current industry trends
  • Detail-oriented, efficient project management skills
  • Experience managing small teams, with at least 3-5direct reports
  • Strong and clear communicator – brings a strong POV that can be shared up, down, and across organization
  • Comfortable in a collaborative, performance-oriented work environment
  • Flexible and open to change and new information; adapts behavior and work methods accordingly.

This is one of the key strategic roles in the CoreEx Brand Marketing group at TripAdvisor.  We are looking for a media leader that can help us refine and elevate our media strategy and execution to achieve ambitious business and brand goals for the next few years.  This leader will have the ability to work with a talented team of media managers, data science/analytic, and creative marketing partners and build on the current successful performance media track record with new formats and channels for more integrated and effective communications.

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. 

 

*LI-LM1

Apply for this Job

* Required
(Optional)
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at TripAdvisor are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.