TripAdvisor Restaurants

B2B Content Marketing Manager (Lead)

The TripAdvisor Restaurants team provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  You will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. We are looking for an accomplished B2B storyteller to join us as a Content Marketing Manager and who will drive highly optimized content creation and distribution that improves our reach, awareness, engagement, and conversion for global restaurant owners across multiple channels.


  • Partner with Marketing leadership in developing a comprehensive multichannel content marketing strategy to drive traffic, engagement, leads and retention
  • Collaborate with cross-functional teams including Product, PR, Research and Sales and external influences to develop a roadmap of engaging and relevant content supporting TripAdvisor’s position as an industry thought-leader
  • Manage the implementation of the editorial calendar including working with cross-functional internal teams and, where necessary, managing external resources to meet our messaging goals
  • Champion editorial governance which is consistent with our brand voice, style and tone
  • Develop a framework for tracking and analyzing results of all channels to demonstrate the overall business value of content efforts
  • Manage digital content hubs including understanding unique efficacy best practices across main social media channels and partnering with the TripAdvisor Insights team in developing a media platform optimized for the unique needs of Restaurant owners

Required Skills:

  • A portfolio of produced content pieces with key metrics showcasing a multi-purpose approach and how they’ve been utilized across numerous channels
  • Solid understanding of content SEO tactics including but not limited to Google Keyword Tool, SEO titles & meta descriptions, keyword-centric copywriting, Google Search Console, image optimization, site structure, link building 
  • 5 – 7 years’ experience in progressive B2B Content Marketing roles, preferably in fast-moving technology organizations
  • Must be a skilled story teller who employs non-linear thinking skills to create compelling content that is quickly and easily understood by a busy audience
  • Experience creating of a wide variety of content including written articles & guides, presentations, videos, webinars (live and on demand), etc. from start-to-finish
  • Superior presentation development (PowerPoint) skills
  • Speaks at least one foreign language (preferred) and/or has experience writing content and managing translation and localization for multiple languages
  • Excellent proofreading, content editing and grammatical skills
  • Ability to work in a fast-paced environment with an eye both short-term achievement and longer-term vision
  • Must have sense of humor and be flexible, adaptable and open to change

TripAdvisor provides a unique, global work environment that captures the speed, innovation and excitement of a startup, at a thriving, growing and well-established industry brand.  At TripAdvisor, you will be part of a dynamic, fun, and energetic team where you can immediately make meaningful contributions. 


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