About TrialSpark
TrialSpark is a technology-driven drug development company that runs end-to-end clinical trials, focused on bringing new treatments to patients faster and more efficiently.
The biggest bottleneck in bringing new treatments to patients is the clinical trial. On average, getting a drug through the trial process takes nearly a decade and frequently costs $1B+. To combat this industry problem, TrialSpark has built a technology platform that optimizes all aspects of a clinical trial, enabling more efficient trial design, faster trial completion, and higher trial data quality.
TrialSpark recently raised their Series C, and is putting the capital to work by in-licensing and co-developing drug programs through in-house development, joint ventures, and NewCos. Together with doctors, patients, and communities, TrialSpark is working to develop the treatments of tomorrow.
About the Position
As the Growth Marketing Manager for TrialSparks Patient Recruitment Operations team you will be responsible for implementing our patient engagement strategies across multiple digital and non-digital channels. You will focus on improving the scale and efficiency of various lead-generation channels while also ensuring that we meet our recruitment targets. Key aspects of the role include developing our multi-channel patient engagement strategy, building new campaigns and experiments, managing creative testing, setting budgets and targets, and overseeing channel reporting.
Responsibilities
- Create and implement a cohesive cross-campaign multi-channel patient engagement & acquisition strategy that allows us to broaden patient access to clinical trials and meet or exceed our study enrollment targets.
- Work to continuously optimize the efficiency and scale of our patient engagement campaigns across channels.
- Manage budgets, targets, forecasting, and performance across existing and new patient engagement campaigns.
- Build a pipeline of experiments that you will launch and measure efficacy.
- Assess opportunities for audience, list, targeting, and social channel expansion.
- Partner with Medical, Product, and Business Intelligence teams to implement full-funnel engagement and retention strategies tailored to specific patient populations.
- Build out digital channel reporting and tracking to monitor performance and identify areas of opportunity.
- Collaborate with our Product team to develop and refine the online patient experience and landing pages.
About You
- 3+ years of paid marketing experience with progressive gains in responsibility
- Hands-on expertise managing direct response campaigns on platforms like Google AdWords and Facebook/Instagram.
- Ability to create a paid marketing strategy from ground up with minimal guidance.
- Track record of achieving performance goals by leveraging expertise in paid marketing tactics.
- Experience building attribution models.
- Familiarity with tech and tools in the paid marketing ecosystem, including brand monitoring, campaign management tools, and analytics platforms.
- Experience managing performance marketing campaign roadmaps.
- Data-driven approach to problem solving.
- Excellent communication and relationship building skills.
- Prior experience in an industry with a complex user lifecycle (e.g. healthcare, fintech) (Preferred)
- Experience across other social channels, including Twitter, Snapchat, LinkedIn, or Pinterest (Preferred)
- Familiarity with programmatic display (Preferred)
You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
