Your Job Description

SEO Onpage Content

Meta title & meta description

  • Write & update title & description of each or group of pages according to monthly content theme & seasonal theme
  • Study changes & conduct report/analysis for improvement in CTR

Homepage content

  • Refresh Traveloka homepage content to include more products that expanded & to achieve Traveloka as a lifestyle superapp

Product content

  • Manage all of products related contents (product homepage, product group pages & detail pages)
  • Make sure all of SEO related to be updated with best practices, not only for content perspective but also in using keywords (semantic)

About content

  • . Applying SILO internal linking with Blog contents to enrich Traveloka product pages

SEO Off-page Content & PR

Diversify content for each media placement

  • Make sure each content piece having tone & message suitable for media's audience

Editing or creating content

  • Getting content from internal content team or from freelancers & edit for each media

Planning for the content

  • Get involving with SEO Offpage PIC to plan for content calendar

Blog content production

  • A-Z for planning & editing/uploading content of ID locale to blog.traveloka.com/id

Content Marketing Collaboration

Planning

  • In conjunction with Digital Manager/PMM to plan for Content monthly theme to make sure Traveloka Accommodation ID producing trendy & fresh content each month

Content Calendar

  • Own the content calendar across organic medias & liaising with Own media, Paid media & MP/Promo team to make sure all of content having consistent message/design

Content Distribution

  • Monitor the distribution of content across channels & report
  • Provide contents as creatives for Display / SEM for ads refreshment & rotation

DORA

  • In charge of DORA collection optimization

Content Media Planning

Planning

  • Working closely with Digital Manager & PMM for media booking & media distribution through news site, communities, pages for brand campaign & adhoc campaign
  • Having the ownership of actively creating the media planning of any needed campaigns"

Calendaring

  • Manage timeline & airing spots of all contents (video, articles, reviews ...)

Execution

  • In charge of coordination between cross functionals & stakeholders (both internal & external) for all of the campaigns
  • Reporting

 

Our Ideal Candidates

  • Min. 3 years of similar experiences
  • Detailed oriented
  • Good communication and interpersonal skill
  • Meticulous, structured and excellent at executing things
  • Type of person that can cope and perform well provided checklist/items in hands to be closed or implemented
  • SEO knowledge is a must
  • Content copy & editing skills are mandatory

 

Apply Now and Join Us

Traveloka is Southeast Asia’s lifestyle superapp with a mission to fulfil the travel and lifestyle aspirations of our users. Founded in 2012 by ex-Silicon Valley engineers, we set out to solve a central problem: simplifying travel from Indonesia to the world. That’s how we became Indonesia’s leading travel platform but today we are so much more. Our suite of products and services – spanning travel, local services and financial services – provides our users with an end-to-end solution for their travel and lifestyle needs. From transportation to accommodations, attractions to eateries, and insurance products to financial services, we want to empower the region’s fast growing and highly aspirational consumers to enjoy new experiences and explore the world around them.

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