Traveloka is a technology company based in Jakarta, Indonesia. We are founded in 2012 by ex-Silicon Valley engineers and we aim to revolutionize human mobility with technology. Today we are expanding our reach by operating in eight countries and experimenting with new endeavors that will create large impact in the markets and industries we touch.

Job Description

Responsibilities:

  • Daily execution of high-performing campaign management and execution of hygiene campaigns across multiple channels to achieve customer acquisition goals and maximize return on ad spend
  • Responsible for managing big scale digital marketing campaigns that have high technical complexity due to very large numbers of ads entities that need to be managed
  • Identify optimization opportunities / growth, and analyzing the impact and effort required
  • Execute and prioritize all the tasks / activities within the managed campaigns
  • Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered
  • Collaborate closely with the SG Product Marketing Manager being covered by new market, in achieving marketing objectives including but not limited to providing guidelines and requirements for campaign strategy pre and post execution, and best-in-class execution
  • Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team
  • Accrue and process all the paid invoices in a timely manner

The above will be delivered by:

  • Working very closely with Performance Marketing Associates as supervisor to develop paid media strategies for specific local markets which need to be tailored & personalized
  • Develop execution to achieve paid media objectives (CAC, CIR)
  • Manage Traveloka advertising accounts on all platforms, maintain online advertising campaigns, from display targeting, retargeting, or SEM
  • Manage spending vs. KPIs balancing to have dynamic optimization based on needs, markets & real-time performance 
  • Stay informed of new betas, tactics, and data trends within the paid search industry
  • Ensure all online advertising best practices have been implemented
  • Provide bi/weekly performance reports on each digital channels and funnels, and circulate to relevant stakeholders

 

Requirements (Education, Technical Skills, Relevant Experiences)

  • Fresh-graduate from reputable university, 1 year of SEM experience would be more preferable
  • Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while keeping an eye on long-term strategy and scalability
  • Possess a sharp eye for detail coupled with the ability to see how small details make up the bigger picture
  • Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis
  • Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence
  • Proficiency in Excel or similar data processing tool
  • English is mandatory

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