Traveloka is a technology company based in Jakarta, Indonesia. We are founded in 2012 by ex-Silicon Valley engineers and we aim to revolutionize human mobility with technology. Today, we are expanding our reach by operating in eight countries and experimenting with new endeavors that will create large impact in the markets and industries we touch.
Deliver a sustainable growth trajectory for Traveloka:
Build an in depth and holistic understanding across different geographical territories across Indonesia through synthesizing both internal data and external data such as market sizing, consumer needs, market maturity toward digital product, and competitive landscape through close collaboration with Product Marketing, Revenue, Central Marketing, and Market Management team
Deploy the delivery of Indonesia’s territory activation plan roadmap, on both annual and quarterly basis to fit with business’ outlook development and allow excellent execution at scale. This includes defining the key success metrics, city prioritization cluster, roll out phases, go to market toolbox, budget/ resource allocation guiding principles, and cycle plan with close coordination with the Product Marketing and Revenue team.
Execute commercial initiatives that potentially can strengthen the objective to strengthen footprint in the prioritized geographical territory, this include the design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, recommendations, and scale up/ pivot plan
Drive and manage various end to end marketing channels orchestration as lever to drive sustainable business performance and long term brand building with strong unit economics:
Build an in depth and holistic understanding the strategic value of each marketing channel, including but not limited to media consumption, role in the marketing funnel, relevance to the customer segment to ensure the channel strategy is well positioned to reach business objective
Lead the delivery of Indonesia’s channel development plan roadmap, on both annual and quarterly basis to fit with business’ long term outlook development and allow excellent execution at scale. This includes defining the key success metrics, channel prioritization cluster, roll out phases, channel toolbox, budget/ resource allocation guiding principles, and cycle plan with close coordination with the Product Marketing and Revenue team.
Execute integrated marketing channel strategy, to maximize business impact (quality, scale & flexibility) and most optimum unit economics through channels synergy
Deliver cycle planning for both long term (1-3 years) cycle planning as well operational cycle (yearly, quarterly, monthly, and weekly), including but not limited to activation schedule, budget, resource allocation, placement strategy and the performance metrics
Oversee the Channel Activation team to execute the end to end process of various marketing campaigns across marketing channels, including but not limited to
Online platform such as soc media (Youtube, TikTok, Instagram, Facebook, Twitter, etc), influencer, online community, SEO (technical and content), and livestream
Offline platform such as OOH, TV, radio, event (plug in and proprietary), offline community, OOH, etc
Continuously identify, assess, manage, and evaluate the performance of 3rd party media agencies to achieve strong unit economics and excellent execution with strong collaboration with Procurement team
Achieve stronger competitive advantage through securing partnership with the deemed critical key stakeholders to achieve business objectives:
Define strategic stakeholder mapping to define which partnership that will be critical and provide strategic values to achieve business objectives
Plan, execute and report the partnership activity through close collaboration with Product Marketing, Central Marketing, Partnership Team, cross business unit’s and Market Management team
- 3-5 years of experience in handling marketing channels, both online and offline. Experience in consumer product, consumer tech, and leading media agency would be an advantage
- Self-starter and proven track record of driving brief into successful execution
- Agile and ability to deliver a good work under pressure
- Big picture thinker, yet think and care about details
- Excellent process manager, comfort to manage ambiguity
- Good negotiation skills and project management
- Proven capability handling territorial management/field execution both for sales / marketing would be an additional value