Company Description

Traveloka is a technology company based in Jakarta, Indonesia. We are founded in 2012 by ex-Silicon Valley engineers and we aim to revolutionize human mobility with technology. Today, we are expanding our reach by operating in eight countries and experimenting with new endeavors that will create large impact in the markets and industries we touch.

Job Description

Deliver a sustainable growth trajectory for Traveloka:

  • Build an in depth and holistic understanding across different geographical territories across Indonesia through synthesizing both internal data and external data such as market sizing, consumer needs, market maturity toward digital product, and competitive landscape through close collaboration with Product Marketing, Revenue, Central Marketing, and Market Management team

  • Lead the delivery of Indonesia’s territory activation plan roadmap, on both annual and quarterly basis to fit with business’ long term (3-5 years) outlook development and allow excellent execution at scale. This includes defining the key success metrics, city prioritization cluster, roll out phases, go to market toolbox, budget/ resource allocation guiding principles, and cycle plan with close coordination with Product Marketing and Revenue team

  • Oversee the Territory Activation team to cover and execute territory activation plan within the prioritized geographical territories all across Indonesia to deliver the business objectives with optimum balance of scalability, agility, and strong unit economics in the implementation across activated territories

  • Drive and lead commercial initiatives that potentially can strengthen the objective to strengthen footprint in the prioritized geographical territory, this include the design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, recommendations, and scale up/ pivot plan

  • Design and institutionalize scalable processes to increase team’s capabilities to identify opportunities, risks, and trends in geographical market, consumer, and competitive insights to ensure a good feedback loop in both strategy and business operational process

Drive and manage end to end marketing channels orchestration as lever to drive sustainable business performance and long term brand building with strong unit economics:

  • Build an in depth and holistic understanding the strategic value of each marketing channel, including but not limited to media consumption, role in the marketing funnel, relevance to the customer segment to ensure the channel strategy is well positioned to reach business objective

  • Lead the delivery of Indonesia’s channel development plan roadmap, on both annual and quarterly basis to fit with business’ long term outlook development and allow excellent execution at scale. This includes defining the key success metrics, channel prioritization cluster, roll out phases, channel toolbox, budget/ resource allocation guiding principles, and cycle plan with close coordination with Product Marketing and Revenue team.

  • Design integrated marketing channel strategy, to maximize business impact (quality, scale & flexibility) and most optimum unit economics through channels synergy

  • Deliver cycle planning for both long term (1-3 years) cycle planning as well operational cycle (yearly, quarterly, monthly, and weekly), including but not limited to activation schedule, budget, resource allocation, placement strategy and the performance metrics

  • Oversee the Channel Activation team to execute the end to end process of various marketing campaigns across marketing channels, including but not limited to

    • Online platform such as soc media (Youtube, TikTok, Instagram, Facebook, Twitter, etc), influencer, online community, SEO (technical and content), and livestream

    • Offline platform such as OOH, TV, radio, event (plug in and proprietary), offline community, etc

  • Drive and lead to explore new channel  or innovative channel working model that potentially can strengthen Traveloka Accommodation footprint to outreach and engage with customers, this include the design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, recommendations, and scale up/ pivot plan

  • Continuously identify, assess, manage, and evaluate the performance of 3rd party media agencies to achieve strong unit economics and excellent execution with strong collaboration with Procurement team

Achieve stronger competitive advantage through securing partnership with the deemed critical key stakeholders to achieve business objectives: 

  • Define strategic stakeholder mapping to define which partnership that will be critical and provide strategic values to achieve business objectives

  • Lead end to end processes of the partnership, from the lead generation, measure ROI, develop partnership scheme, negotiation, coordination with relevant internal stakeholders (Legal, Partnership, Marketing, Revenue, Product, Market Management, cross BUs coordination), execution, and progress monitoring

Requirements (Education, Technical Skills, Relevant Experiences)

  • 5-7 years of experience in managing multi marketing channels, including online and offline channels. Experience in handling multi channels orchestration would be an advantage
  • 2-3 years of leading marketing channels in consumer product or leading media agency
  • Self-starter and proven track record of driving brief into successful execution
  • Agile and ability to deliver a good work under pressure
  • Big picture thinker, yet think and care about details
  • Excellent process manager, comfort to manage ambiguity

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