Company Description

Traveloka is a technology company based in Jakarta, Indonesia. Founded in 2012 by ex-Silicon Valley engineers and aims to revolutionize human mobility with technology. Today Traveloka is expanding its reach by operating in six countries and experimenting with new endeavors that will create a large impact in the markets and industries we touch.


Job Description

About the job

The Copywriter is an integral sense-making designer who crafts copy or content for users when using our digital product. He/she advocates the importance of humanizing digital products through words, that words are nuanced, and that without words, our products would be faceless shapes with no mood nor tone of voice. He/she ensures users have the most delightful experience possible with the words he/she uses to guide their experience through the journey on our site and app. A problem solver, the Copywriter has special knack for digital user interface (UI) copy and content, obsession with clarity, concern for space, interest in the visual placement of the information, and a sufficient understanding of how websites and apps are built. The latter helps him/her anticipate the copy that is needed, think up of all the possible scenarios a user may embark on and make that whole experience make sense. The Copywriter conducts design research by delivering research context and requirements based on research objectives, and synthesize data to draw conclusions that drive content (copy and visual) effectiveness. In addition, he/she demonstrates strong interpersonal, prioritization, and stakeholder management skills in collaborating with product team, engineers, interaction designers, visual designers and various other roles. Not only that he/she is collaborative, the Copywriter brings empathy to the foreground of our efforts by understanding how a user is feeling and what their needs are while interacting with our products. To obtain optimal product fit and quality, he/she is able to work on multiple tasks concurrently and deliver on expectations within deadlines, with high level of changes and iterations required. In addition, he/she demonstrates stakeholder management skills in partnering with internal stakeholders to develop high quality creative solutions that meet overall business objectives and goals.


Critical Work Functions & Key Tasks

Craft & implement UI copy and content to deliver design output

  • Clarify the assigned design project scope, including its goals, requirements, and expectations

  • Explore possible scenarios a user may embark on to ensure the whole experience make sense

  • Identify good copy that shapes interactions between user and product by seeking understanding of the entire product design and development process by collaborating with fellow designers and stakeholders

  • Create UI copy featured on the product that guides the user when navigating their way around our digital products, services, and functions within the platform to help them complete the task at hand

  • Test designed copy solution with solution validation activity that meets with design spec and ready to implement in the intended platform when necessary

  • Adhere to style guides in line with the brand voice and personality

  • Liaise with engineers during copy implementation to ensure the designed copy is completed and implemented accurately

  • Deliver projects in parallel with managing stakeholder engagement

  • Consult business stakeholders to clarify requirements to ensure context, angle and user scenario accuracy, when needed


Develop copy strategy for projects

  • Champion copy as an integral part of the design process from the very start and not to be treated as an afterthought by promoting the importance of language and not letting bad copy let the product down

  • Participate in design research as part of producing copy and testing specifications for new copy ideas, in addition to brainstorming, synthesizing, and design critic sessions

  • Drive and develop cohesive product narratives across multiple platforms (web, app) and touch points

  • Refine overall content design strategy by carrying out regular analysis and health-checks on existing copy covering product metrics such as daily sessions, time-on-page, goal completion rate.

  • Collaborate with Interaction Designers, Visual Designers, and UI Developers to ensure that the product layout and copy work harmoniously together.

  • Plan the copy style in accordance with the target audience with various backgrounds


Minimum qualifications

  • Between 1–5 years overall work experience as a hands-on Writer in the industry (education background could range from Creative Writing, Journalism, Marketing & Communication, or any other relevant disciplines; or Human-Computer Interaction, Computer Science, Design, or other related field, with equivalent practical design experience).

  • Portfolio that showcases copywriting craft (and its application of copywriting principles) with some level of understanding of the Human Centered Design methodology (along with its methods and tools), willingness to learn and iterate, and passionate about design and storytelling.

  • Experience working with web or mobile based products and services, and producing copies for digital product and/or content and/or marketing communications.

  • Excellent in Indonesian and English communications (both verbal and written).

  • A deep sense of accountability, adaptability, and embracing ambiguity working collaboratively in a fast-paced environment.


Preferred qualifications

  • An evidence of performing in a multidisciplinary design, business, and tech team is a plus.

  • Some understanding of the eCommerce and/or digital travel and lifestyle industries, extra points for having successfully deliver products in/for the SE Asia and/or regional markets.

  • The ability to form consensus across a broad, fast-moving organization through excellent communication and interpersonal skills (including: negotiation, constructive feedback, presentation, managing expectations, resolve conflicts).

  • Effective integration of copy with design sensibilities as they relate to applying a brand to digital experiences.


Additional information about Traveloka Design

The Traveloka Design team is tasked with the role of humanising interactions with users, business partners, and processes to enhance values in achieving the business objectives.

Our ultimate goal is to become high-performing Designers with the most relevant expertise in understanding human values and life experiences using systematic approaches (such as the Human Centred Design methodology) in delighting users and customers through Traveloka product offerings that meet their (latent) needs.

Comprises of people from the Design, Architecture, Social Sciences, Journalism, and Computer Science background, we value collaboration and empathy when it comes to producing innovative solutions.

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