Company Description

Traveloka is a technology company based in Jakarta, Indonesia. Founded in 2012 by ex-Silicon Valley engineers, we aim to revolutionize human mobility with technology. Today, we are expanding our reach by operating in eight countries and experimenting with new endeavors that will create large impact in the markets and industries we touch.

Job Description

As the Senior Design Lead, you will manage all aspects of the design process, from research and ideation to creative conceptualization and design. You will collaborate with stakeholders to research and develop cohesive design plans, create concepts, and oversee the development of prototypes.

As a team lead reporting to the Design Manager, you will initiate design and research activities to be performed and provide on-the-job training to enhance the core competence of team members. You will also work with a diverse group of internal and external stakeholders to ensure that the final design output meets the needs of the organization or customers.

In addition, you must possess good stakeholder management and collaboration skills, partnering with internal and external stakeholders to develop creative design solutions that meet business objectives and goals, manage all aspects of the design process, from research, and ideation to creative conceptualization and design. The ability to delegate and lead design project teams toward successful adoption of new design ideas is essential for the Senior Design Lead. You need to have a strong mastery of design fundamentals in your field of specialization and can generate creative work that meets the requirements of stakeholders.

Furthermore, you will work on multiple projects concurrently and deliver on expectations within deadlines with a high level of changes and iterations required. You are expected to be up-to-date with the latest developments in the design and technology sectors, and should be highly proficient in negotiation and problem-solving for the future.

Key responsibilities include:

Deliver human-centered design solutions

  • Lead the design teams in creating product design development and its features and functions that meet the users' (latent) needs, through:
    • Initiating context and insight gathering activities in accordance to project requirements if/when needed
    • Framing objectives and agendas for the design project, based on critical assessment of the design project brief and/or conversations with project sponsors/ stakeholders
    • Analyzing and synthesizing findings/insights to inform design directions
    • Reviewing design reports before circulation to stakeholders
    • Communicating proposed design solutions to relevant stakeholders for informed decision-making during product creation and development phase
  • Assist stakeholders throughout the execution of end-to-end human centered design process by providing understanding of the process,gaining alignment in each phase, and optimizing work processes to meet the business goals
  • Organize workshops with agendas that promote creative problem solving
  • Partner with the Design Manager/Head of Product Design to investigate new solutions and innovative ways for enhancing design solutions through co-design facilitation within the mission and relevant Business Unit/Function
  • Evaluate the feasibility of new design ideas or concepts and provide design direction to the Designers/Senior Designers
  • Analyse results of feasibility tests and synthesize insights through regular design project reviews for enhancing visual delivery adhering to deliver good user experience
  • Drive the dissemination of design recommendations, proposals and options to stakeholders, especially for top priority projects

Plan and assign a medium to large-sized team of resources to enhance the delivery of design outputs

  • Understand business needs and design deliverables for identifying resource needs and assigning resources to the mission(s) by regularly and systematically align with stakeholders to understand business needs
  • Oversee the development of a cohesive design project brief, design concepts, and prototypes in collaboration with relevant stakeholders
  • Identify approaches for maximizing billable utilization of Designers and Senior Designers, and to proactively suggest how to improve and optimize ways of working to Design Manager/Head of Product Design
  • Approve schedules, timeline and budgets for projects with the ability to troubleshoot issues arising from/during project implementation
  • Drive the resolution of project resourcing issues, develop resource plans using resource scheduling tools, and coordinate capabilities, workload, and resources across multiple projects
  • Identify, analyse, and anticipate for the design resources needs based on mission and project requirements and available designers' skill sets

Maintain and oversee design development quality 

  • Provide technical expertise and guidance on issues related to product design, development, and deployment for the product portfolios by conducting regular design reviews
  • Provide justification for the features and benefits of the recommended design production solutions on behalf of the users
  • Collaborate and negotiate with stakeholders on behalf of the design teams to translate product plans to design production needs with project management plan
  • Oversee the production process for projects to ensure all parameters in the design production plan are met
  • Recognize as many constraints as possible – including potential threats, unintended risks, and problems before it arises – as anticipation to inform the continuous development and iteration of the products and its features to work within the constraints
  • Safeguard the design production quality when implementing the recommended design development solutions and communicate its implications and/or trade offs, if any, to relevant stakeholders

Deepen relationships with internal stakeholders

  • Review final design production plans and prototypes for the features and benefits of the recommended design based on justifications provided, prior to getting Design Manager's approval, especially for key priority design projects
  • Work cross-functionally with internal stakeholders and external design stakeholders/vendors
  • Engage business and/or product managers regarding the (pre)requirements for upcoming plans and/or design concepts and development
  • Champion the Design team to non-Design stakeholders by building healthy stakeholder relationships
  • Identify the need for starting and planning for the procurement processes if/when necessary for the mission's design team's needs to the Product Manager(s)

Influence organizational development 

  • Provide design performance and performance review feedback to the design teams, especially to direct reports 
  • Working closely with the Design Academy to develop design teams’ capability development and coaching through on-the-job training to Designers and Senior Designers
  • Be willing to take the blame for the whole team’s mistakes and conduct objective debrief to learn from the mistakes to reduce/anticipate for future risks, including disseminating the learning to other Design Leadership members
  • Celebrate team recognition instead of individual, be willing to defend for the Design team to non-Design stakeholders
  • Ability to trust other people’s talents and to delegate authority, show the willingness to work comfortably with others, not just alone
  • Facilitate headcount planning, designer's movement, and hiring decisions for the Design function alongside with Design Manager/Head of Product Design, to be approved by VP of Design
  • Address complaints and key concerns impacting the design teams’ morale and performance
  • Ensure clear, aligned, and updated communication among the design team members under management with the other Business Unit or Function's design teams and stakeholders
  • Work closely with the Design Leadership members and other upper management stakeholders to foster alignment on business goals, project priorities, optimization of design processes, and Design team's structure with company-wide organisational structure
  • Be a main point of contact and escalation to Design Manager/Head of Product Design for any designers


  • Overall 9~12 years of total work experience in the design domain, with at least 2 years of project management, or in a leadership position with a history of strong project management skills, well-versed in data-informed product design and development
  • Minimum 4 years as a hands-on Designer (education background could range from Visual Communication Design, UI/Interaction Design, Product Design, or any other relevant Design disciplines)
  • Portfolio that showcases design craft with deep understanding of the Human Centered Design methodology (along with its methods and tools), willingness to learn and iterate, and passion for design and storytelling
  • A track record of mentoring high-performing interdisciplinary design teams
  • Ability to form consensus across a broad, fast-moving organization through effective communication and interpersonal skills (including: negotiation, constructive feedback, presentation, managing expectations)
  • Keen eye for details and of organised nature, highly motivated to problem solve, and the ability to calculate potential risks while anticipating unintended consequences
  • Possess maturity in thinking big picture and combined with a deep sense of accountability, adaptability, and embracing ambiguity working in a fast-paced environment
  • Fluency in English communications (both verbal and written)
  • Familiarity in using design systems and any other digital design, prototyping, and/or resource & project management tools
  • Deep understanding of the eCommerce and/or digital travel and lifestyle industries, extra points for having successfully deliver products in/for the SE Asia and/or regional markets

Additional Information

Traveloka Design team is tasked with the role of humanizing technology – the one who has the most relevant expertise in understanding human values and life experiences – using systematic approaches such as the Human-Centered Design methodology in delighting users and customers through Traveloka product offerings. Comprises of people from the Design, Architecture, Social Sciences, and Computer Science background, we value collaboration and empathy when it comes to producing innovative solutions.

Read about our design journey here:

*Only application with a CV and Design portfolio will be considered and evaluated

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