Company Description

Traveloka is a technology company based in Jakarta, Indonesia. Founded in 2012 by ex-Silicon Valley engineers and aims to revolutionize human mobility with technology. Today we are expanding our reach by operating in eight countries and experimenting with new endeavors that will create a large impact in the markets and industries we touch.

Job Description

  • Support digital marketing manager in managing overall marketing campaigns for one or more products for Xperience products
  • Manage a high-level report that acts as a single source of truth of paid channel marketing performance
  • Track and measure all digital marketing metrics including, but not limited to, actual spend, conversion volumes, ROAS metrics, etc, from various internal reporting
  • Analyze a large set of data to identify market trends, user behavior, and insights for a recommendation of marketing and business strategy
  • Perform ongoing keyword research, expansion, and weekly optimization
  • Responsible for campaign execution in one or more display media sub-channels, e.g. Facebook, Instagram, Google Display Network, Programmatic Media
  • Analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into insights and recommendations for revising the campaign strategy
  • Perform ad-hoc tasks to support another department in achieving collective goals
  • Correlate quantitative and qualitative data to optimize new campaigns, taking into consideration consumer behavior, product selection, and potential revenue

Qualifications

  • Bachelor's Degree from any major is welcome, but Applied Math / Engineering is preferred
  • Good communication skills with proficiency in English
  • Self-driven, always strive for excellence, and have intellectual curiosity
  • Have 1-2 years experience in Digital Marketing including but not limited to Display Ad + SEM technical skills as well as supporting overall digital marketing in one company or more
  • Basic understanding of Digital Marketing Mix (including how it works on both app & mobile web + desktop)
  • Data-oriented with analytical thinking & good numerical reasoning skills
  • Fast learner & like to challenge new things
  • Have a passion for digital marketing (FB and Google environment predominantly) & any new things related to Google & organic traffic channel
  • In-depth experience with website analytics tools (e.g, Google Analytics, GSC, Ahrefs, Moz, etc)
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest Google update, its feature, and best practices in Paid Digital Marketing and its Performance optimization strategy
  • Have experience in handling digital marketing strategy and execution for e-commerce and online travel industry in APAC is a plus
  • Proficiency in Excel or similar data processing tool

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