Director of Marketing and Communications

Team: External Affairs

Reports To: VP of External Affairs

Location: Remote, United States (Physical office in Ann Arbor, MI - optional)

THE ROLE

The Director of Marketing and Communications is the leader of all TRAILS branding, marketing, and communications efforts. Along with a small team (Communications Manager and Communications Specialist), the Director is responsible for creating a TRAILS marketing strategy and then executing it with their team and across the organization. On a day-to-day basis, this could look like creating slide decks for an upcoming CEO trip, revising one-pagers and marketing materials for a conference, or working across teams to create a report for a specific group of education administrators. This is a perfect fit for a candidate who has a strategic mindset and doesn’t hesitate to execute their vision, and who is eager for the chance to work at a rapidly growing organization with national-level impact and reach.

THE RESPONSIBILITIES

MARKETING MANAGEMENT AND EXECUTION (50%) 

• Create and execute a marketing plan focusing on key TRAILS audiences (policymakers, school administrators, school mental health professionals, and educators)
• Create and update high-quality marketing materials, including presentation slide decks, reports, flyers / one-pagers, graphics, and more
• Manage and regularly update all TRAILS external marketing channels, including mass email and social media
• Create and maintain TRAILS talking points and messaging, from general inquiries to needs for a specific event or rapid-response moment
• Evaluate all existing communications and marketing efforts, centering data and  metrics; make thoughtful decisions and recommendations based on that data
• Manage and/or assist with TRAILS media relations, including op-ed writing and placement and relationship-building with reporters, outlets, and other partners
• Center diversity, equity, and inclusion (DEI) in all TRAILS communications, ensuring they reflect our organization’s overarching DEI Philosophy and Values
• Represent the needs of Marketing and Communications (and External Affairs, when asked to do so by the VP of External Affairs) at internal and external meetings; ensure that the Marketing and Communications Team knows about all updates to projects and tasks that would affect their work

MARKETING SYSTEMS AND BRAND UNITY (30%)

• Create and maintain sustainable marketing systems for storing and updating TRAILS marketing resources (e.g., systems for when and how to update TRAILS marketing materials, organization format for simple and easy access to TRAILS marketing materials and documents in Google Drive, etc.)
• Refine and protect the TRAILS brand identity and voice, including communications led by other TRAILS staffers (e.g., unified use of slide deck template, logos, fonts)
• Collaborate across the organization to ensure a unified TRAILS design strategy (involving designers from the Technology Innovations department, Training and Materials department, and beyond as appropriate)
• Build relationships and work collaboratively across teams; Marketing and Communications often supports other teams throughout the organization, requiring clear communication across teams and regularly testing our project management skills

TEAM MANAGEMENT AND ORG-WIDE RESPONSIBILITIES (20%)

• Provide leadership, guidance, and communication to team members to ensure high-quality deliverables and a culture of welcoming feedback (needed improvements or changes should not be communicated implicitly or postponed)
• Coach and mentor team members to align team and organizational goals with team member strengths and interests when possible, and to significantly further their careers
• Hold yourself to high standards as a leader of your team, especially on issues of feedback and accountability
• Attend all staff meetings and retreats, workgroups and other relevant TRAILS meetings as necessary
• Support TRAILS team with all hands on deck events as needed and other team initiatives

THE PERSON 

Our experience suggests that the following types of professional experiences lend themselves to this work:

• A strategist who has created marketing plans and adapted those plans as needed
• A leader who contributes to every aspect of the work, not only at a strategic or delegation level
• A human-centered manager with experience building strong and supportive teams
• Willingness to work flexible hours to occasionally accommodate business hours in other US time zones as necessary
• ​​Willingness to travel up to 2-4 times per year
• Commitment to TRAILS’ service, mission, and equity journey

Our experience suggests that the following types of skills lend themselves well to this work:

• Project management: takes complicated, often cross-team projects from idea all the way to execution
• Accountability: takes responsibility for goals and duties, and advances work even/especially without close supervision
• Editing and writing skills: able to edit and hone written content and tailor communications to different audiences
• Strong ability to work collaboratively and helpfully across teams, even/especially when that work doesn’t translate directly to Marketing and Communications Team goals
• Strong organizational and time management skills

COMPENSATION

The salary range for this role is $117,000-130,000.

TRAILS offers a comprehensive benefits package including medical, dental, and vision as well as a 403B with a safe harbor match and short- and long-term disability. We offer a generous holiday and paid time off package.