Company Overview

At Trade we’re inspiring better brewing, and we believe that starts by connecting our customers to the best craft roasters. We also enable independent roasters a new level of access to nationwide consumers through our products and systems supporting local shopping and global community. As part of the Trade team you'll collaborate with a group of caring, passionate, and high-performing people to realize our vision and to build a culture where everyone feels empowered to do their best work.

The Role

We are looking for an energetic, high performing digital marketer to own growth advertising for paid social, search, and other programmatic channels. This role will develop and implement rigorous test and learn processes to create a scalable, ROI positive high volume growth engine. They will manage budget across channels to strict targets, operating day to day campaign deployments and optimizations themselves and with our agency partners to continuously reduce CAC and drive scale. They will think about growth across the whole acquisition funnel, from ad click through first purchase, working with internal teams to optimize conversion.

The right candidate will have the ability to use data and customer understanding to drive decision-making throughout the whole campaign process, from creative brief through test and learn optimization. They will be customer centric in their approach and are excited to deliver a great overall experience to customers that engage with us throughout the new user journey.  We are looking for super motivated and talented people who thrive on accountability and a shared sense of humility.

 

Responsibilities

  • Ownership of user acquisition focused paid media strategy for paid social, search, and other programmatic channels to drive high volume, ROI positive growth
  • Develop and implement a rigorous test and learn approach to paid media - including creative, message and offer testing - testing concepts at a high frequency while remaining true to brand guidelines
  • Work cross-functionally to develop new landing pages, marketing content, and A/B tests with a clear understanding of our acquisition funnel, to increase sign up conversion and reduce CAC
  • Manage budget across channels to strict targets, pulling various levers to reduce CAC
  • Identify, test and scale new paid acquisition channels with an iterative, data driven, segmented approach
  • Develop reporting on the efficacy of marketing efforts and spend
  • Work closely with the Product org on driving improvements to key customer journeys related to sign up and purchase
  • Work with analytics team to develop reporting on the efficacy of marketing efforts and spend
  • Co-ownership of marketing calendar along with retention marketing, affiliate, product, and brand teams in service to creating scalable growth campaigns

 

Your Attributes

  • 4+ years experience in performance marketing including paid social, paid search, and other programmatic channels.
  • You have a deep understanding of growth marketing metrics and concepts, including testing.
  • You understand conversion funnels and how to work with product teams to optimize them for growth.
  • You’re extremely data oriented. You possess a strong understanding of how to use customer data - segmentation, value drivers, etc - to drive decisions.
  • You’ve started up channels from scratch and grew them to significant scale.
  • You know how to develop creative, copy, message, and landing page testing programs that deploy tests at a high velocity. In addition, you understand conversion funnels and how to work with product teams to optimize them for growth.
  • You operate with purpose. You have a track record of comfort with risk taking and tenacious approach to learning new domains.

 

Trade’s Values

  • Choose to Connect
  • Operate as an Owner
  • Make a Meaningful Impact
  • Be Candid, Be Caring

 

The annual base salary range for this position is $100,000 - $150,000. Please note that the salary information is a general guideline only. The Company considers factors such as responsibilities of the position, location of the candidate, candidate work experience, education/training, needed skills, as well as market and business considerations when determining offers. The Company also offers a generous array of benefits. We are open to remote employees based in the following states: CA, CO, CT, DC, FL, MA, MD, NY, and PA

Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Trade Coffee’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.