Company Overview

At Trade we want to inspire better brewing, and we believe that starts by connecting our customers to the best craft roasters. Through Trade, customers can discover new coffee and support local while small, independent roasters get access to new consumers nationwide. As part of the Trade team, you'll collaborate with a group of caring, passionate, and high-performing people to realize our vision while fostering a culture where everyone feels included and empowered to do to the best work of their lives and feel good about the work they're doing.

THE ROLE

Having shipped its 2 millionth bag, Trade is accelerating the growth of specialty coffee to the benefit of consumers and roasters across the country. This role will create an end-to-end customer retention program from the ground up to increase lifetime value and reduce churn.

The role will develop customer-centric strategies and tactics to drive retention and engagement through personalization and cohort management. This will include a focus on personalized, cohort-based messaging deployed on a triggered and one-time basis across multiple marketing channels.  

You will

  • Lead the retention and segmentation strategy for Trade across our core touchpoints (email, SMS and digital product)
  • Own and develop the automated lifecycle experience from lead (new to list, site visitor) to customer/subscriber to lifetime subscriber
  • Create and execute data-driven, dynamic campaigns for e-commerce conversion (cart/browse abandon, reengagement, onboarding, upsell flows) as well as seasonal, timely campaigns
  • Work closely with the digital product and brand marketing teams to implement a number of product marketing and customer experience optimization initiatives based on identified retention-driving behaviors
  • Partner with the Data Science team to determine key leading drivers for retention, identifying audience targets key to subscription growth and building out segmentation strategies
  • Develop and build out our strategy for increasing CLV through loyalty, referral, and repeat purchasing programs
  • Collaborate with product teams to innovate meaningful benefits or features to grow our subscriber base, decrease churn, and maximize our customer lifetime value for Trade members
  • Develop the GTM plan for key CRM marketing initiatives based on a deep understanding of our customer and customer experience
  • Deploy a scalable framework for continuous A/B testing to improve user/customer retention
  • Participate in the creative process to guide the development of campaign creative
  • Measure and report on results of marketing and segmentation efforts assessing results against relevant KPIs and size opportunities for scale.

You have

  • 5+ years of experience in lifecycle marketing, retention planning, and strategy
  • Managed and developed a team of marketers
  • Experience working in a DTC subscription business a plus
  • A deep understanding of the e-commerce and consumer subscription funnels
  • Experience defining user and customer segmentation strategies
  • A customer-centric mindset and the ability to understand Trade’s target consumer
  • Strong analytical and problem-solving skills
  • Experience working with ESPs and segmentation tools (Klaviyo, Simon Data, Iterable)
  • An entrepreneurial spirit, you’re a driven self-starter who takes initiative to explore
  • Bachelor’s degree or equivalent work experience with a measurable track-record of success, supported by ROI outcomes

 

You'll get...

  • $500 a year to spend on amazing coffee!
  • To be involved in building an early-stage company with an experienced leadership team
  • Opportunities to personally shape this new and innovative marketplace
  • Competitive salary and vacation offering
  • Health benefits and 401K

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Trade Coffee are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.