About TrackTik

TrackTik is a Montreal-based SaaS scale-up company developing and commercializing an integrated workforce management solution that secures over 200,000 facilities in more than 35 countries. We are the industry's only all-in-one solution and market leader when it comes to bringing the power of data, analytics, and automation to security operations management worldwide. Thanks to TrackTik, we’re helping security managers work smarter, get better returns and provide more value to their customers. 

Your Mission

As a Content Marketing Specialist, you will play a central role in telling TrackTik’s story. Drawing on your proven communications, research and writing skills, you will be responsible for coordinating and executing content marketing campaigns and content management initiatives from writing blog articles, white papers and case studies for the purpose of generating B2B leads. 

Your Day-to-Day

  • Writing: most of your time will be focused around creating compelling content, blog articles, press releases, email marketing messages and website content to attract new prospects
  • Research, identify and write compelling news stories to publish on TrackTik’s blog and social media channels as press releases and educational webinars
  • Lead in the creation, design and writing of TrackTik’s marketing assets from case studies and whitepapers to infographics and videos
  • Assist in the maintenance of a central, accessible repository of statistics, quotes, testimonials and other market research to support TrackTik’s sales team
  • Ensure web content is audience-centric and Search Engine Optimized
  • Stay up-to-date on current and emerging content marketing trends and their applicability to TrackTik’s marketing needs

Skills & Experience

  • You have 1+ year of experience writing compelling marketing content (email copy, brochures, white papers, press releases) for B2B lead generation
  • You are fluent in English
  • Strong understanding and experience generating SEO content
  • Strategic content mindset – e.g. taking a single subject area and building articles, brochures, emails, infographics and videos around it
  • Must be able to work in a fast-paced, dynamic, and results-driven organization
  • You are a storyteller with solid writing skills –creative, clear, concise and detail-oriented

Nice-to have, but not required

  • Fluency in French
  • Experience with social media, conversion optimization
  • Experience with WordPress and Marketo
  • Exposure to tech and a technical background are assets

TrackTik Perks

  • Access to group insurance benefits, including health & dental
  • Registered Retirement Savings Plan
  • Don’t bring your lunch Tuesdays
  • Ping pong table to help you unwind
  • A “convenience” station stocked with snacks
  • Casual work environment: open-space office to fuel a collaborative environment and communication
  • Easily accessible via public transit

If you are motivated to make a difference and thrive on teamwork, creativity and problem solving, we want to hear from you!

 

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