Paid User Acquisition Manager

Imagine if there was something we could all change today that would reduce global warming by 8%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste 30% of all the food produced globally.

Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 344 million meals across 17 countries. 

We’re looking for an exceptional Paid User Acquisition Manager to join the Global Marketing Team at Too Good To Go to accelerate our growth in Europe.   

Your mission

Your goal is to accelerate the growth of quality new users to Too Good To Go. The role reports to the Global Head of User Acquisition and works closely with multiple team mates including the Global CRM team, plus the B2C Marketing Managers and Heads of Marketing in European markets.  We’re a strong team who care for each other, and we always succeed together as a team.

Your role and responsibilities

You will be responsible for the digital media planning, buying, optimization and reporting of all performance marketing campaigns in Europe, with focus on Central European countries (DACH, PL & CZ) and UK & Ireland.  

You will be responsible for analysing the opportunities and optimising the plan using all available growth levers. You will use amazing local insights from our local teams, potent digital marketing thinking from global and your own ideas to develop world class acquisition engines..

Specifically you will also:

• Implement campaigns from start to finish.  Using Meta, Google, TikTok, Twitter and more ad platforms to reach the right audience, with the message at the right time to acquire users to our app. Additionally, specialise in Google to become the channel expert in the Paid Media team.
• Innovate and Experiment.  Using your own ideas and those of your colleagues to continually raise the bar.  This covers any element of your sphere of influence as we’re always keen to learn and improve, with a focus on testing new acquisition channels.
• Guide the local marketing team on the right budget levels, creative needs and any new innovative ideas that can help drive performance vs KPIs.
• Benchmark and forecast relevant country metrics across the channels and objectives. 
• Share regular reporting that provides insights into digital marketing performance for senior stakeholders across the whole business.
• Collaborate  with global and local teams to devise the best possible plans and strategies that will help us thrive together in Europe. 
• Own the creative briefing and delivery for global paid media digital assets.  It requires a strong collaboration with the creative and brand teams. 

Requirements

• Several years’ experience in paid acquisition. You have managed paid acquisition budgets, implemented successful ad campaigns from start to finish and set-up a process to continuously improve them. Experience in app marketing is highly valued.
• Knowledge of Google & Meta Ads platforms. You know the constraints and intricacies of those platforms, audiences and creatives have no secrets for you. Knowledge of other platforms such as TikTok, Twitter, Snapchat, Apple Search Ads, ad networks, DSPs is a plus. 
• Familiarity with analytics & BI tools. You’re comfortable leveraging analytics to optimise the performance of your campaigns and you’re able to find key insights in a sea of data.
• Pragmatic mindset. You’re passionate, hands-on & autonomous. You take initiatives to get the job done, no matter how hard the problem seems.
• Highly analytical. You’re at ease with numbers and sifting through metrics & reports doesn’t frighten you.
• Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives.
• Eco-conscious. You’re truly passionate about sustainability and fighting food waste as you know the urgency of change and action for the planet.
  
  

Our values:

• We win together: food waste is a big beast to fight. We can do it if we fight together with no ego. We believe in a #oneteam.
• We raise the bar: we always push for more. We work smart, smash barriers and elevate one another.
• We keep it simple: our ambitions are bold but our solutions are simple.
• We build a legacy: we’re proud of the change we’re driving. 
• We care: we always look out for each other. Caring is also about the way we do business. We do the right thing. 

What we have to offer 

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
• The experience of being part of an international company with 1200+ enthusiastic and highly talented teammates across 18 countries – always ready to share knowledge and support!
• Strong personal as well as professional development in an intense and high-growth scale-up environment.
• An open company culture where you have the independence and room to unleash your creativity.
• A strong team culture where successes are celebrated together.

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

The application process consists of a video call with Talent Acquisition, a video interview with the Hiring Manager, a case study and conversations with the team.

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