More than one third of the food produced in the world is wasted. And that has a massive impact on the health of our planet, with 10% of greenhouse gas emissions coming from food waste.

At Too Good To Go, we have an ambitious goal: To inspire and empower everyone to fight food waste together. We are the world's #1 app for fighting food waste and we work with thousands of restaurants and food retailers to make their surplus food available to local consumers. The magic of Too Good To Go has expanded rapidly across Europe, the US, and Canada, with over 300 million meals saved across our 17 countries to date. We also recently announced plans to launch Too Good To Go in Australia.

We’re proud of what we’ve achieved so far, but there is still much more to do, and that’s where you come in.

Your mission

As our Director of Go-to-Market, you will be responsible for launching new features and value propositions within Too Good To Go. This includes defining partner (food outlet) value propositions, developing go-to-market strategies (who, what, where, when, and how), ensuring new feature and solution launches, and leading an impact team of Go-to-Market professionals. 

You will be part of our Global Commercial team working across all of our markets, impacting thousands of partner relationships and millions of consumers. You will be reporting to our Chief Commercial Officer, and be expected to regularly engage with the Global Management Team, as well as commercial leaders across the company.

Role description

The core objective of the role is to improve the speed and impact of new feature and product launches towards B2B partners (food retailers and manufacturers) in Too Good To Go. Key areas of responsibility include:

  • Developing our Go-to-Market roadmap and priorities for new products and features, in close collaboration with Product Management and Marketing, considering market trends, competitive analysis, partner/customer needs, and our internal execution capacity.
  • Driving the development of specific strategies and plans for new features and products, including market selection, timing, segment focus and channels.
  • Translating product features into strong value propositions, and creating B2B sales assets and sales training materials.
  • Developing and managing launch timelines, milestones, and deliverables to ensure successful product introduction.
  • Maturing our Go-to-Market approach and ways of working internally across functions to bring cross-functional teams together to support effective product pilots and introductions.
  • Coaching and the supporting personal development of a team of go-to-market professionals, with deep knowledge of our partner value propositions.
  • Supporting the portfolio expansion of Too Good To Go into new business areas and models (e.g., our new retail technology SaaS solutions).
  • Defining key performance indicators (KPIs) and metrics to measure the success of go-to-market strategies, setting targets for roll-outs, and driving accountability across functions to achieve these.
  • Coordinating stakeholders, measuring success, and reporting to senior management on the progress of new product introductions.
  • Working closely with the sales teams to ensure sales strategies, tools, and collateral support the selling process.


  • Experience in a senior leadership role, with a proven track record of developing and executing successful go-to-market strategies.
  • A commercial mindset, with a strong  interest in how to drive value for our partners.
  • Strong problem solving abilities, and ability to apply a structured approach to open-ended challenges.
  • Solid leadership skills with the ability to engage and inspire cross-functional stakeholders in order to achieve shared objectives.
  • Demonstrated experience developing and running cross-functional projects, including project mobilization, process design, stakeholder management, and clear verbal and written communication in English.
  • Comfortable working in a global context, with an understanding of cultural nuances, business practices, and market dynamics across different countries and regions.
  • Hands on experience owning a go-to-market agenda and developing sales enablement assets for local teams (storylines, objection handling, sales collateral).
  • Thrive in a fast-paced working environment and are comfortable with changes and ambiguity.

Our values

  • We win together: Food waste is a big beast to fight. We can do it if we win together as Waste Warriors with no ego. We believe in a #oneteam.
  • We raise the bar: We always push for more. We work smart, smash barriers and elevate one another.
  • We keep it simple: Our ambitions are bold but our solutions are simple.
  • We build a legacy: We’re proud of the change we’re driving. 
  • We care: We always look out for each other. Caring is also about the way we do business. We do the right thing. 

What we have to offer 

  • A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
  • The experience of being part of an international company with 1100+ enthusiastic and highly talented teammates across 17 countries (and growing).
  • Strong personal as well as professional development in an intense and high-growth scale-up environment.
  • An open company culture where you have the independence and room to unleash your creativity.
  • A strong team culture where successes are celebrated together.

How to apply

  • Please submit your CV in English.

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

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