Imagine if there was something we could all change today that would reduce global warming by 8%. That’s how much food waste contributes to the climate crisis, and yet we continue to waste 40% of all the food produced in the US and Canada.

Our app connects consumers to surplus food from local restaurants and grocery stores, such as pastries, fresh produce, sushi and more, which would otherwise be thrown away to make room for the next batch of goods. Founded in 2016, we’ve saved over 100 million meals across 17 countries. We’re proud of what we’ve achieved so far and we’re just starting our US journey. 

We’re looking for an exceptional Performance Marketing Manager to join the Global Marketing Team at Too Good To Go to accelerate our growth in North America.   

Your mission

Your goal is to accelerate the growth of quality new users and stores to Too Good To Go.  We need both sides of the marketplace to succeed and your mission is to establish Too Good To Go as a household name in North America!

The role reports directly to the Global Digital Marketing Director and works closely with multiple team mates including the Global Head of Lead Generation, Global Head of Paid Acquisition, plus the Heads of Marketing and Digital in the US and Canada.  We’re a strong team who cares for each other, and we always succeed together as a team.

Your role and responsibilities

You will be responsible for the digital media planning, buying, optimization and reporting of all performance marketing campaigns in North America.  

You will be responsible for analysing the opportunities and optimising the plan using all available growth levers. You will use amazing local insights from our North American teams, potent digital marketing thinking from global and your own ideas to develop world class acquisition engines..

Specifically you will also:

  • Implement campaigns from start to finish.  Using Facebook, Google, Snapchat, TikTok, Twitter and more ad platforms to reach the right audience, with the right message at the right time to acquire users to our app and stores to our website
  • Innovate and Experiment.  Using your own ideas and those of your colleagues to continually raise the bar.  This covers any element of your sphere of influence as we’re always keen to learn and improve.
  • Guide. The local marketing team on the right budget levels, creative needs and any new innovative ideas that can help drive performance vs KPIs.
  • Benchmark and forecast relevant US and Canada metrics across the channels and objectives 
  • Share regular reporting that provides insight digital marketing performance for senior stakeholders across the whole business
  • Collaborate.  With global and local teams to devise the best possible plans and strategies that will help us thrive together in North America.

Requirements

  • Several years’ experience in paid acquisition. You have managed paid acquisition budgets, implemented successful ad campaigns from start to finish and set-up a process to continuously improve them. Experience with a digital ad agency is highly valued.
  • Knowledge of Google & Facebook Ads platforms. You know the constraints and intricacies of those platforms, audiences (saved, custom & lookalike) and creatives (dynamic or simple) have no secrets for you.
  • Familiarity with analytics & BI tools. You’re comfortable leveraging analytics to optimize the performance of your campaigns and you’re able to find key insights in a sea of data.
  • Pragmatic mindset. You’re passionate, hands-on & autonomous. You take initiatives to get the job done, no matter how hard the problem seems.
  • Highly analytical. You’re at ease with numbers and sifting through metrics & reports doesn’t frighten you.
  • Team Player. You have good communication skills and the ability to translate unclear ideas into tangible actions and measurable objectives.
  • Eco-conscious. You’re truly passionate about sustainability and fighting food waste as you know the urgency of change and action for the planet.

Our values:

  • We fight together: food waste is a big beast to fight. We can do it if we fight together as Waste Warriors with no ego. We believe in a #oneteam.
  • We raise the bar: we always push for more. We work smart, smash barriers and elevate one another.
  • We keep it simple: our ambitions are bold but our solutions are simple.
  • We build a legacy: we’re proud of the change we’re driving. 
  • We care: we always look out for each other. Caring is also about the way we do business. We do the right thing. 

What we have to offer 

  • A rare opportunity to work in a social impact company (and certified B Corporation!) where you get to wake up every day knowing you’re achieving positive change.
  • The experience of being part of an international company with 1200+ enthusiastic and highly talented teammates across 17 countries – always ready to share knowledge and support!
  • Strong personal as well as professional development in an intense and high-growth scale-up environment.
  • An open company culture where you have the independence and room to unleash your creativity.
  • A strong team culture where successes are celebrated together.

Benefits

  • Medical, dental, and vision insurance
  • Pre Tax Commuter Benefits Program
  • Generous vacation package of 20 days 
  • Fully paid annual Citibike membership 

How to apply

  • We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
  • Submit your CV and Cover letter in English.
  • Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

The application process consists of a video call with Talent Acquisition, a video interview with the Hiring Manager, a case study and conversations with the team.

A Movement for Everyone
We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

Apply for this Job

* Required