Are you a driven and creative marketer, eager to use technology to transform a dated healthcare system and improve the lives of millions of people?

For many Americans, the journey to recovery from chronic and acute conditions doesn’t end when they leave the hospital, and getting the care they need at home requires specialized equipment and supplies. Patients and their caregivers are often left to navigate a complex web of insurers, providers and suppliers to get what they need. Improving home-based care became even more critical in 2020 with the COVID-19 pandemic.

At Tomorrow Health, we are reimagining the future of home-based care by building a platform for home medical equipment and supplies. We partner with payors and providers to help people get what they need, when they need it.  

Our company is led by repeat founders who have built $3+ billion dollar businesses in healthcare and e-commerce, with institutional backing from Andreessen Horowitz and other exceptional VCs and founders. We know the incredible impact that each early hire can bring, and we’re looking for key additions to our small, and focused team.

The role

As our first-ever Marketing hire, you become an expert in the needs and nuances of the various stakeholders we serve.  You’ll work side-by-side with our product, business development, and operations teams to deeply understand our customers' needs and communicate Tomorrow Health's value proposition to our core audiences: patients, payors, providers and medical equipment suppliers.  

You are a low-ego leader, who can toggle easily between 20,000 feet strategy-setting and “in the weeds” problem solving.  A self-starter, you thrive in environments of ambiguity and change.  You are both wildly creative and process-oriented, meaning you can think outside the box, but ensure all the boxes get ticked.  Prior healthcare experience is helpful, but not required.  Most importantly, you’re passionate about driving change in a staid industry and  elevating the level of care for patients and their families.

Core Priorities

Communications Strategy: 

  • Continue to define the master brand positioning for Tomorrow Health, drafting overall company narrative and value propositions for each key audience group (payors, patients, providers, DME partners)
  • Evolve messaging for each audience group addressing pain points and benefits as Tomorrow Health matures.
  • Process management to ensure consistency of messaging across the company in both verbal and written communications.

Campaign Management: 

  • Partner with Account Management and Care Advocate teams to develop any audience facing collateral needs (either printed or digital)
  • Continue to refine materials in the market to ensure latest positioning and company strategy

Website Messaging:

  • Conduct ongoing messaging audit to ensure the site reflects the company’s value proposition for core audiences. Edit copy as needed.
  • Partner with Product + Design on mid and longer term site roadmap, weighing in with marketing priorities.

Payor Relations:

  • Serve as marketing/communications lead for payor partners, interfacing with their marketing team
  • Produce/edit any corresponding materials, and ensure Tomorrow Health receives coverage in payor channels.

Agency Management

  • Act as Tomorrow Health point person for all agency partners.
  • Collaborate in the development of company press releases and tactics to distribute them on a national and local level.

Social Media

  • Manage editorial calendar to support Tomorrow Health’s thought leadership goals.
  • Publish original content and reshare existing content across all social channels.

Who you are

You're a multi-talented marketing leader with:

  • 4 - 6 years of marketing experience, healthcare industry expertise a plus
  • Proven ability to develop clear, compelling messaging that resonates with diverse audiences and maps back to business goals
  • Experience developing and executing go-to-market campaigns and product launches
  • A passion for transforming healthcare outcomes for all
  • The desire to build in an early-stage environment

How we work

We've designed & built our culture around a set of core values. We look for candidates who embody those values and will help bring them to life through their work. As part of the interview process we share those values with candidates and actively search for people who would thrive in our environment. At a high level, our values are:

  • Fight like hell for patients
  • Change the system from within
  • Report to the goal
  • Be the catalyst
  • Work hard and work smart
  • Do more with less
  • Assume best intent
  • Aim high and dream big

 

We believe that a team’s strength is in its people. Our goal is to raise the industry standard for patient experience, and we realize this cannot be achieved without a team that reflects the vast diversity in race, ethnicity, gender, sexuality, and set of experiences and perspectives of the patients we serve. We believe in putting patients first, that many perspectives are stronger than one, and in treating those we serve just as we would our own family members. If you’re passionate about improving healthcare delivery, leveraging technology to serve people, and working in a collaborative, diverse environment, we hope you’ll join us. 

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Tomorrow Health are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.