Togetherwork is a family of entrepreneurial businesses providing online dashboard solutions (SaaS) to groups and organizations for management, administration, and payments. Its purpose is to help these businesses grow, become more efficient, increase revenue, and provide excellent service to their members and constituents.

Togetherwork’s business lines provide software and payment solutions to a range of groups, including associations, fraternal organizations, museums, nature centers, pet services, universities, and zoos.

At Togetherwork, we are building the leader in Group Management Software and Payments by bringing together companies that connect people with the institutions most important to them. Our group of innovative companies are best-in-class in their respective verticals with strong management teams and commitment to customer service. When you start here, you will find yourself in an environment that is exciting, motivating, challenging, and fun. 

The Marketing Operations Director will lead and build a best practice marketing operations team, create agile marketing methodologies and processes and develop the infrastructure needed to support our revenue engine and be a major contributor to our strategic growth objectives. Reporting to the CMO, this individual will be responsible for connecting Marketing processes, data, and systems to create alignment and operational efficiencies between Marketing, Sales, and Client Success.

This role is charged with creating aligned processes, developing analytics to drive intelligence and overseeing systems that enable our marketing team to run integrated marketing campaigns to attract, engage, and convert prospects and customers. This role works in alignment with multiple functions to evolve our marketing ecosystem, including Demand Generation, IT, Sales, and Sales Operations.

Supervisory Responsibilities:

· May supervise 1-2 Marketing Operations Team and/or Sales

Duties/Responsibilities:

· Drives global strategy and implementation of consistent marketing processes, analytics, reporting and technology to support and optimize demand generation

· Serves as Marketing business owner to evolve the leveraging of Marketing Automation, Campaign Management, Lead Routing, Data Analysis, and other key tools in the Togetherwork stack

· Ensures the lead to revenue framework, roadmap, and development, as well as associated connection points between inbound/outbound leads, sales qualification, and opportunity management is consistent, accountable, and measurable

· Oversees strategy, execution, and operation of lead flow processes, governance, and programs between Marketing Automation and CRMs such as lead scoring and development SLAs to drive funnel efficiencies

· Conducts strategic and tactical oversight of company strategy and the interactions with other integrated systems such as predictive scoring technologies, attribution modeling, predictive content, external lead sources. and more

· Develops metrics and analysis to measure marketing performance across all buyer touch points which informs and optimizes marketing investments in channel strategy across web, search, social, email, events, and more

· Maintains data within marketing systems focused on process management, lead and contact enrichment, data hygiene, data governance, and quality

Required Skills/Abilities:

· Demonstrated understanding of the marketing and sales technology ecosystem for software companies, including a marketing automation system for b2b companies. HubSpot and Pardot experience preferred.

· Excellent strategic thinking and ability to lead through influence. Highly analytical nature, with an ability to roll up sleeves and “go deep” as needed to improve performance and outcomes

· Demonstrated strong listening, information gathering, and empathy skills for uncovering and defining deliverables, needs and outcomes

· Proven leadership skills in being an innovator, collaborator, and communicator

· Excellent interpersonal skills.

· Strong organizational skills with superior attention to detail

· Ability to conduct and correctly interpret research and web analytics

· Ability to implement marketing plans

· Ability to multitask and meet deadlines

· Proficient with Microsoft Office Suite or related software.

Education and Experience:

· Bachelor’s degree in Business, Marketing, Communication, or related field required.

· 5+ years’ experience in roles of increasing responsibility within Sales or Marketing Operations, with demonstrated and impactful results in terms of process improvement, data analysis and technology implementation, management, and optimization

 

Physical Requirements:

· Prolonged periods sitting at a desk and working on a computer.

The Company offers a comprehensive employee benefits program, including:

  • Medical, dental, and vision insurance options 
  • 100% Employer paid short/long term disability
  • Basic Life 
  • 401(k) option with 100% company match 
  • Flexible paid personal/vacation time built on mutual trust and accountability
  • 10 sick days annually 
  • 9 company paid holidays
  • 6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. 

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

$0.00 - $120,000

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