Togetherwork is a family of entrepreneurial businesses providing online dashboard solutions (SaaS) to groups and organizations for management, administration, and payments. Its purpose is to help these businesses grow, become more efficient, increase revenue, and provide excellent service to their members and constituents.

Togetherwork’s business lines provide software and payment solutions to a range of groups, including fraternal organizations, museums, nature centers, pet services, universities, and zoos.

At Togetherwork, we are building the leader in Group Management Software and Payments by bringing together companies that connect people with the institutions most important to them. Our group of innovative companies are best-in-class in their respective verticals with strong management teams and commitment to customer service. When you start here, you will find yourself in an environment that is exciting, motivating, challenging, and fun. Learn more at https://www.togetherwork.com/.

The Director of Communications manages and coordinates all external communication channels for the family of companies within the Higher Education Division of Togetherwork (Acceptd, OmegaFi and Pennington & Co.). The Director manages external channels like social media platforms, company websites and media relations, and protects the company brand. He or she will track return on investment and key performance indicators across communication channels and key company initiatives.

Responsibilities

Strategic Planning & Evaluation – 10% of time 

  • Develop the policies, tools and systems the company needs to advance the company's mission, brand, goals and objectives 
  • Participate in company planning and policy-making efforts 
  • Work and cooperate with a variety of managers and leaders with no direct reporting relationship to you to ensure enterprise alignment and synergy 

Lead Generation – 20% of time 

  • Assist with creating and implementing the company’s marketing plan to drive high quality leads to the sales pipeline  
  • Create standard sales presentations and demo scripts 
  • Conceptualize and create engaging and brand-consistent campaigns to generate leads and improve customer retention 

Brand Management – 10% of time 

  • Create and maintain style guides and brand voice materials for assigned companies 
  • Monitor company-wide adherence to company Brand Standards through all aspects of company operations 

External Communications – 50% of time 

  • Create and implement external communication strategies, campaigns and material across the various companies working in the Higher Education Division of Togetherwork, particularly Acceptd, OmegaFi and Pennington & Co., in order to (a) announce new products and new product features and (b) drive sales, awareness, business performance, organizational culture, retention and customer engagement 
  • Create and maintain an editorial calendar to effectively manage consistency and frequency of messaging across all appropriate channels 
  • Define buyer personas and determine market messages 
  • Deliver quality, engaging content via whitepapers, website copy, social media posts, emails, press releases, events, blogs, ebooks, and other outlets to generate interaction, customer engagement, brand exposure and sales 

Data & Analytics – 10% of time 

  • Track engagement across various platforms and make data-driven decisions. 
  • Deliver weekly and monthly reporting to the management team and actively monitor the contribution and ROI of communication efforts to overall company initiatives  

Ongoing Duties 

  • Represent the company to clients, prospective clients, vendors and the general public  
  • Work within established budgets 
  • Work flexible hours, including evenings and weekends 
  • Protect confidential information 
  • Contribute to divisional and company goals and objectives 
  • Other duties as required 

Requirements

  • Bachelor's degree
  • Three or more years’ experience in a public relations, marketing or corporate communications role
  • Excellent organizational skills and ability to multi task
  • An unquestionable work ethic and the ability to accomplish established goals
  • Experience in formulating policy and developing and implementing new strategies and procedures
  • Ability to analyze and interpret data
  • Skills in examining and re-engineering operations and procedures
  • Knowledge of public relations principles and practices
  • Excellent written and verbal communication skills
  • An in-depth knowledge and understanding of marketing technologies and social media platforms
  • A working knowledge of the principles of SEO
  • The ability to transition between the creative side of marketing to the analytical side
  • The ability to concentrate for extended periods of time (several hours) without interruption

Preferred

  • Fraternity/sorority membership
  • Experience working with HubSpot and Salesforce

The Company offers a comprehensive employee benefits program, including:

  • Medical, dental and vision insurance options at 80% employer paid
  • 100% Employer paid short/long term disability
  • Basic Life - $25k policy with option to increase at your expense
  • 401(k) option with 100% company match up to 4% of your compensation
  • Flexible paid personal/vacation time built on mutual trust and accountability
  • 10 sick days annually 
  • 9 company paid holidays
  • 6 weeks paid parental leave 

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. 

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