Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year and the FOOD & WINE Classic in Aspen.
The Senior Audience Engagement Editor will oversee growth and content creation across social and distribution platforms. The ideal candidate will identify opportunities to reach a new audience of passionate travelers and create engaging experiences on travelandleisure.com and natively on social platforms.
Identify opportunities to reach a new audience and advise editors on story ideas and packaging.
Create a weekly overview interpreting hits, misses, and possible opportunities.
Work with the photo and design teams to enhance the visual presentation of social content.
Partner with the digital director to generate and execute saleable social ideas.
Conceive and help create on-site content tailored to succeed on social platforms and generate traffic on travelandleisure.com.
Conceive and help create social franchises tailored to drive engagement and grow followers on platforms.
Manage social outreach initiatives to drive awareness of T+L content.
Identify and maintain new social partnerships.
On the pulse of the digital landscape and how publishers reach new audiences through diverse channels.
Proven track record of growing an audience through social and distribution platforms.
Able to parse through data to identify trends and inform a social strategy.
A strong writer with a sophisticated yet relatable voice.
Comfortable multi-tasking and managing multiple projects.
Familiar with publishing content in a CMS.
A top-performer with 5-7 years experience at a digital publisher.