Time Inc. UK is a leading content company that engages millions of consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. We have 50+ influential brands including TIME, FORTUNE, INSTYLE, NME and COUNTRY LIFE. 

 

As the UK’s leading magazine distributor, Marketforce manage the circulation and distribution for Time Inc titles although with a number of key third party publishers.  Marketforce advise on the best approaches to the distribution of their brands and develop the most striking consumer promotions on the UK newsstand.

About Time Inc

Time Inc provides high quality circulation sales and marketing solutions for over 40 key Magazines. We represent a wide range of leading magazine in different sectors, including Marie Claire, What’s On TV, 25 Beautiful Homes, Country Life and Look. We are a dynamic and evolving division, highly focused on developing new and innovative marketing and sales solutions.

 

 Key Responsibilities

 

  • Work closely with the Senior Retention Project Manager to actively contribute to overall Consumer Marketing Retention Strategy including analysis, evaluation and implementation
  • Help to develop specific renewal subscription strategies from end to end
  • Work with the SRPM to develop renewal communications – timing, copy and implementation
  • Works with the fulfilment service to ensure strategies are implemented and the customer journey is developed and enhanced sufficiently
  • Work to develop and enhance customer journey to increase renewals and encourage customer self service
  • Manage the analysis of renewal campaigns and work with SRPM in building measurable renewal reporting structure
  • Responsible for communication of procedures and processes to the subscriptions team and reporting financial performance of renewals activity
  • Manage print comms and ensure briefs are created and campaigns executed
  • Support SRPM with the management of key external suppliers
  • Work with key internal stakeholders to deliver retention KPI’s
  • Produce monthly renewals reports
  • Use analysis to implement renewal strategies
  • Assist the PM in managing key Consumer Marketing projects throughout the year
  • Identify ways to increase the value of current subscribers through CRM, Propensity Modelling and Retention opportunities

 

Key skills/Requirements

 

  • 2 years renewal/retention direct marketing experience across all marketing channels
  • Proven track record of improving revenues and profits in previous roles
  • Excellent analytical skills
  • Excellent team player
  • Self motivated
  • Strong organisation skills and able to prioritise workloads
  • Strong communication skills

 

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