ABOUT TIME INC. Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media platforms and extensions, including digital video, OTT, television, licensing, international markets, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
The Brand Marketing Sr. Manager, Lifestyle will report to the VP, Brand Marketing and strategize around brand goals and objectives as well as those of our marketing partners. This position plays an integral role in driving ad sales revenue and is responsible for conceiving and communicating creative marketing solutions that leverage the full portfolio of the Lifestyle’s group’s print, digital, native, video and experiential assets.
The position combines pre-sale ideation and program execution to leverage the Lifestyle brands as vital media partners across multiple categories. The Sr. Manager must be an enthusiastic, creative thinker, have great presentation skills and be a team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.
Conceive, develop and articulate new programs, initiatives, ad products and media solutions for the Lifestyle brands
Build compelling brand-specific sales materials and programs that can be customized for relevant advertisers and categories
Serve as editorial point of contact for marketing requests/approvals for specified brands
Serve as a champion/brand ambassador to Category Sales/Marketing to keep our brand portfolio front-and-center
Support Category Sales/Marketing through ideation program development, RFP fulfillment, etc.
Participate in strategy sessions to evolve and optimize current offerings and identify new opportunities for our consumers and advertising partners
Work cross-functionally with Sales, Account Management, Design and other Marketing teams to identify areas for growth and new opportunities
Liaise and collaborate with editorial on new concepts that can be brought to market and executed, to both create excitement and drive revenue
Build and maintain relationships with third-party organizations and vendors to enhance Brand Marketing’s arsenal of marketing programs and partnerships
Manage client fulfillments with relevant internal and external teams
Create brand materials as needed, e.g., brand sell sheets, media kit maintenance, etc.
Strategic and Flexible: You possess strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors.
Creative: You have exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs. You're also proactive, smart and organized.
Experienced: You bring a bachelor’s degree and a minimum of six years of marketing experience, preferably in advertising and/or content marketing including a minimum of two years of digital media marketing experience (experience in lifestyle category a plus).