Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
Reporting to the Director, Ad Effectiveness, the Manager will serve as strategic consultant to our sellers, supporting the advertising insights needs of the Corporate Sales & Marketing Group and the brands across Time Inc.’s portfolio. This is a front-line position whose goal is to best set Time Inc. up for sales success. The Manager will have strong knowledge of primary research techniques and project manages the process from idea inception through presentation.
Manage all phases of custom research projects from drafting RFPs to report delivery
Determine appropriate methodologies based on client objectives, prepare proposals for suppliers and clients, oversee sample design and selection, questionnaire development, field preparation and management, tabulation, data analysis and report writing
Learn new accountability tools as necessary to conduct analyses on corporate program performance and to give guidance on campaign effectiveness
Supervise and manage research vendors/partners, keeping track of key project details such as timing, recruitment of respondents, survey programming, and data output, and troubleshooting issues as they arise
Act as a consultant to the Corporate Integrated and Digital Sales Staffs
Partner to build compelling case studies that marry analysis with storytelling
Provide POVs on various modeling solutions and alternative approaches
Explain custom research capabilities for digital, print and cross media projects
Interface with and train sales & marketing staffs
Enhance the case study portfolio and generalize learnings
Collect, expand and organize our case study library to serve as an insights resource
Generalize results from new accountability tools
Develop principles for successful digital campaigns
Seek and evaluate new suppliers, lead pilots with new partners and services, manage and evaluate supplier performance and make recommendations to senior research management
3+ years of experience at a media, agency, brand or marketing agency that includes managing ad effectiveness research and insights for digital and traditional media
Experience directly managing vendors, project timelines and giving strategic direction and feedback to those executing projects
Strong advertising background with emphasis on web, mobile, video, social and experiential
Basic familiarity with syndicated data (print, web, mobile, social, video, etc.)
Experience interfacing with Advertising Sales a plus
Excellent PowerPoint and Excel skills
Strategic thinker and storyteller able to analyze and translate data into actionable insights and effective sales presentations
Strong presentation skills, both in large meetings and day-to-day consults with internal clients.
Proven analytic and project management skills
Strong communication and presentation skills required
Ability to handle multiple projects with deadlines simultaneously
A four-year college degree is required
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