Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
The Digital Product Marketing Manager will be part of the Consumer Marketing Acquisition team with a heavy focus on marketing new Time Inc. products (both physical & digital). This role will be responsible for developing customer acquisition programs from start to finish, analyze and report on results. This is an exciting opportunity to be a primary contributor to the success and growth of new product launches which are created as brand extensions from Time Inc.‘s powerful portfolio of brands as well as newly created brands.
In addition, this role will be part of a larger consumer Marketing team that support all Time Inc. products and services. The position works across all marketing channels including SEM, Social, Affiliate, Email and promotions across Time Inc.’s branded websites.
Develop, monitor and optimize marketing campaigns that drive customer acquisition for new products, Channels include Branded websites, SEM, Social, and Affiliate. Provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution and reporting
Analyze, test, and continually optimize marketing funnels, including campaign response, landing page conversion, and payment conversion
Identify and evaluate new opportunities to profitably acquire new customers for new product(s)
Analyze data and communicate actionable results to senior management
Manage projects for marketing efforts in conjunction with a vast array of Time Inc. groups including creative, promotions, production, legal and fulfillment groups.
Manage budgeting and re-forecasting of acquisition efforts and expenses on a monthly basis.
Experienced: A minimum of 3-5 year experience is required. You are a digital customer acquisition expert and are confident in driving top of funnel marketing leads. Your expertise is in product launches for a mobile/web based consumer product or service. Digital campaign management experience through Influencer programs and social (Instagram, FB) a must. Bachelor’s Degree required.
Analytical: You are detail-oriented and results-focused. Your strong suit is in strategic thinking, with an analytical mindset and creative tones. You make sense of a fast-paced, changing environment with a strong sense of prioritization and organization, familiarity with Google Analytics a plus.
Communicative: You’re a natural leader, but you work well in a team as well. You can build relationships across multiple groups and communicate effectively with peers and upper management, both written and verbally.
Ready-to-go: You use the tools of your world to manage operations effectively in a fast-paced, deadline-driven environment focused on quality. You have a can-do attitude and an eye for detail in a solutions-oriented environment. You’re unfazed by a fast-paced, high-demand environment.