Position: Associate Marketing Manager, Donor and Cross Sell

Time Inc. is one of the largest branded media companies in the world. The company reaches more than 130 million people globally each month across multiple platforms, with influential brands like TIME, PEOPLE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, TRAVEL + LEISURE, FOOD & WINE, and WALLPAPER. Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful, SPORTS ILLUSTRATED's Sportsman of the Year, ESSENCE Festival in New Orleans and the FOOD & WINE Classic in Aspen.



Time Consumer Marketing + Revenue, the industry leader, develops, retains and grows our audience across all of our world-class brands and platforms. Specifically, the consumer marketing group is responsible for consumer revenues and profits of all magazines, websites and digital products at Time Inc., as well as driving audiences, which directly impacts our relationship with advertisers. The group creates compelling marketing campaigns that keep our readers engaged with our brands and develops exciting partnership opportunities with external companies and agencies to help drive traffic.


The Job:

The Associate Marketing Manager, Donor and Cross Sell, will manage strategic initiatives and day-to-day activities to acquire and renew gift subscriptions across multiple brands, as well as cross-sell new products to existing subscribers. Optimizing our Customer Service phone program with a goal of driving incremental revenue will be a priority.

This is an ideal role for an energetic, strategic mind whose love of numbers is equal to their creative approach to projects.  


You Will:

  • Manage day-to-day activities for gift and cross-sell programs across all platforms, including creative development, consumer segmentation and fulfillment operations
  • Analyze direct-to-consumer marketing efforts, optimizing response rates, profitability, communication, and engagement, to meet divisional goals
  • Manage gift subscription marketing budget and financial reporting, including monthly expense reconciliations and re-forecasting
  • Optimize the customer service phone channel and manage strategy and day-to-day activities for cross-sell and upsell programs across all 20+ Time Inc. brands
  • Improve subscriber communication, creating targeted messaging and segments, to grow subscribers and Time Inc.’s share of wallet
  • Analyze call center performance and gift subscription marketing efforts, optimizing response rates, profitability, and communication, to meet divisional goals
  • Marketing lead for phone channel IVR optimization; partner with call center leads to develop enhanced cancel/save program and rep training program and call monitoring
  • Conduct regular response rate analysis to inform revenue forecasting
  • Provide monthly updates to various levels of management
  • Partner with production, promotion, operations and fulfillment, finance and email teams


You Are:

  • Analytics-obsessed: You’re a connector of dots. People know you as the go-to Excel whisperer. You’re able to look at a massive spreadsheet and unpack it for truth, using your exceptionally strong analytical and quantitative skills to guide teams on impactful decisions.
  • Right and left-brained: You are deeply focused, approaching projects with both a sharp, analytical mind and a creative touch. You think strategically and creatively about new ways to approach a project, drawing key insights from data to create the best marketing solution for your brand in a fast-paced, deadline-driven environment.
  • Communicative: Grace under pressure. That’s what you have. You’re indispensable to bosses and teammates for your calm, direct approach to communication – whether you’re giving a presentation, drafting an email or having a one-on-one conversation.
  • Fast-paced collaborative: You’re a team player with strong project management and leadership skills, working with an eagle eye for detail and a contagious energy. You run to – not from – a challenge, managing multiple projects, setting priorities and meeting deadlines.
  • Proven: You have at least three years of direct marketing experience with a BA or equivalent. Prior call center sales experience a plus.
Apply for this Job
* Required
Almost there! Review your information then click 'Submit Application' to apply.

File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Time Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Share this job: