Time Inc. (NYSE:TIME) is a leading multi-platform media company that engages over 170 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as more than 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media and platforms, including digital video, OTT, television, licensing, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen.
The job:
Fortune is seeking an Associate Audience Engagement Editor to help oversee its social media presence, SEO strategy, and content distribution partnerships. This role is responsible for growing and engaging Fortune’s digital audience.
The editor will collaborate with writers and editors on various editorial efforts, from daily news briefs to event coverage to rollouts of franchises such as the Fortune 500. Daily responsibilities include packaging posts for social channels, using data analytics to develop new strategies, and engaging the editorial staff in best practices for audience strategy. Candidates for this position should be able to lead conversations around audience strategy and digital growth.
The ideal candidate will have a background in digital content, publishing, and/or journalism and have at least one year of professional experience, preferably with branded social media accounts. S/he should be aware of digital media trends, able to multi-task in a fast-paced environment, comfortable working collaboratively, and eager to learn.
You Will:
Identify emerging trends, networks and ideas in the social media world
Manage and post to Fortune’s Facebook, Twitter, Instagram, and LinkedIn accounts
Explore new strategies for Reddit, LinkedIn, Flipboard, and other platforms
Assist editors in assigning stories and writing headlines for Fortune’s audience on social media
Follow breaking news and collaborate with news editors to promote stories
Develop Fortune's voice and posting strategy based on short- and long-term data analysis and editorial goals
Grow Fortune’s newsletter audience through editorial best practices and subscriber campaigns
Develop social media strategy for Fortune’s biggest franchises and projects
Work with Fortune's photo department to choose imagery that drives interest
You Have:
An interest in developing platforms and new trends in social media
Understanding of social media and SEO best practices
Strong news judgment
Ability to multi-task and meet deadlines
Excellent understanding of how to grow a digital audience
Mastery of writing catchy copy with meticulous attention to detail
Familiarity with optimizing newsletters and growing subscriptions
Proficiency with content management systems, HTML, and Adobe Photoshop