Time Inc. (NYSE:TIME) is a leading multi-platform consumer media company that engages over 230 million consumers globally every month. The company's influential brands include PEOPLE, TIME, FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING and TRAVEL + LEISURE, as well as approximately 60 diverse international brands. Time Inc. offers marketers a differentiated proposition in the marketplace by combining its powerful brands, trusted content, audience scale, direct relationships with consumers and unique first-party data. The company is home to growing media platforms and extensions, including digital video, OTT, television, licensing, international markets, paid products and services and celebrated live events, such as the TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive, SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival and the FOOD & WINE Classic in Aspen. 



The Job: 

The Performance Digital Marketing Manager, will serve as a strategist and internal evangelist across paid digital marketing tactics, with social, search, and display advertising. S/he is responsible for the day-to-day execution and optimization of campaigns that generate consumer revenue across all of Time Inc.’s brands, including paid subscriptions and new products.

The successful individual will GROW existing campaigns while investigating and implementing new ways to profitably acquire new customers. As part of a centralized Performance Marketing team, s/he will have strong interest in experimenting within paid media channels, and partner closely with Marketing, Editorial and Business teams to help the brands reach their goals.

You will:

  • Build, optimize, and scale paid media campaigns for a diverse range of initiatives (e.g., customer acquisition, conversion and revenue generation, and sales) across various brands & products
  • Conceptualize and implement optimization strategies to meet and exceed volume and ROI targets
  • Launch campaigns and provide meticulous reporting and optimization recommendations
  • Structure, implement and test landing pages, messaging/offers, and audiences in coordination with data analytics and creative teams
  • Drive campaign optimization by testing new techniques, analyzing performance data, and shifting resources to top performing campaign elements. Disseminate learnings on a regular basis across the Consumer Marketing organization
  • Develop business plans and forecasts
  • Stay abreast of social media & search industry trends and best practices in Performance Marketing
  • Presenting recommendation to internal and executive teams as needed
  • Lead discussions around how your channels are impacted by various attribution models

You have:

  • 3+ years working in paid media
  • A track record of success building and optimizing a portfolio of social and search campaigns
  • Familiarity with the tools needed to grow and analyze accounts in both Google, Facebook, etc.
  • Comprehensive understanding of each element of paid media (bid management, keyword targeting, audience targeting, optimization, landing page optimization, etc.)
  • Experience in planning and buying media in social channels (e.g. Facebook, Twitter, Pinterest, Snapchat, etc.)
  • Strong analytical skill set, capable of analyzing and reacting to digital performance data. Working knowledge of CRM metrics pertaining to customer lifetime value, customer acquisition costs, retention
  • Excellent communication and presentation skills, combined with the ability to collaborate across functions
  • Finesse and ability to influence and build strong working relationships with colleagues at all levels, including marketers without direct nor extensive experience in paid media
  • Big picture thinker who does not hesitate to dive into details
  • A love of Excel is required
  • Deep familiarity with the levers that impact CPA, CPC, and LTV.
  • Experience with tagging and pixel implementation, programmatic display, DoubleClick Suite, Google Analytics, etc.
  • Being part of an awesome team



Apply for this Job
* Required

File   X
File   X

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Time Inc. are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Share this job: