Meredith Corporation (NYSE:MDP) (www.meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches more than 175 million unduplicated American consumers every month, including over 80 percent of U.S. millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, parenting and home. Meredith is the No. 1 magazine operator in the U.S., and owner of the largest premium content digital network for American consumers. Meredith’s leading national brands include PEOPLE, Better Homes & Gardens, InStyle, Allrecipes, REAL SIMPLE, Southern Living and Martha Stewart Living. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com. Meredith’s National Media Group also includes leading affinity marketer Synapse, and The Foundry, the company's state-of-the-art creative lab and content studio.
Analyst / Senior Analyst
Serve as key support for Bangalore primary research projects on U.S. Consumer Insight (CI) team on assigned brands/business units or to Manager in Bangalore
Under supervisor’s direction, manage all aspects of primary research project implementation including:
Survey development and self-service programming
Incentive development, including legal approvals and fulfillment, where needed
Deployment of surveys
Data cleaning, weighting and analysis
Follow-up questions and information requests
Support manager by leveraging existing research conducted for assigned brands/business unit as well as across Meredith Corporation to respond to client inquiries
Participate in CI’s departmental initiatives and execute special projects as directed by supervisor
Skills and Expertise:
The individual must possess strong project management experience and the ability to handle multiple activities across a host of projects simultaneously. Knowledge of and passion for the American marketplace and at least 2-3 of the content areas served by Meredith: Celebrity, Pop Culture, Current Events/News, Sports, Business, Cooking & Food Culture, Fashion/Beauty, Healthy Living and other women’s “home centric” topics
Other skills demanded:
Excellent English communication skills both spoken and written, with proven proficiency in writing clear and concise insights centric presentations, not simply data reporting
Work experience in an overseas firm (preferably in a US firm) would be an added advantage
Knowledge of quantitative data analysis and statistics.
Proven ability to handle full execution of research projects
Keen attention to detail and accuracy
Experience with self-service survey tools
Strong analytical capabilities and statistical skills
Experience with a broad range of primary research approaches
Knowledge of media research approaches, whether content or publishing related, a plus
Solid computer skills in Word, Excel, and PowerPoint
An analyst should have 1-2 years of primary research experience, preferably at a research supplier.