Meredith Corporation (NYSE:MDP) (www.meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas, such as celebrity, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S., and The Foundry, the company's state-of-the-art creative lab and content studio. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households.
The Marketing Coordinator position at People plays an integral role in driving ad sales revenue. The position is responsible for creating marketing solutions which meet client’s needs, while leveraging the full portfolio of products available from PEOPLE and Meredith Corporation. The role will coordinate pre-sale presentations, as well as execute programs post sale including but not limited to added value, customized branded content programs and sweepstakes.
Provide day-to-day support to the sales teams; developing decks to create accurate, imaginative advertising proposals that meet client objectives in a timely manner
Work closely with marketing counterparts on custom programs, both digital and integrated with print
Communicate directly with clients and agencies in regard to campaign details as needed
Liaise between departments: All digital and Foundry teams, sales, activation and finance and more
Create and update marketing collateral for proposals and sales decks
Research and report on industry trends when necessary
Be an expert brand content, new features
Be an expert on Meredith Corporation corporate and digital ad products and solutions
Stay abreast of industry news and competitive sites
Thrive in a fast-paced industry and produce high quality work while meeting tight deadlines
Proven: You have at least 1-2 years of experience, with preferably one year of both interactive and strategic planning experience at an agency or with a publisher.
Prepared: You know your way around Excel and PowerPoint and have proficiency with digital media tools such as Omniture, Nielsen, @Plan, Nielsen Net Ratings, and ComScore.
Solutions Oriented: Your can-do attitude is contagious. You tackle projects from a strategic and creative approach with nothing standing in your way of achieving the end goal.
A Multi-tasker: When having multiple tasks to complete on any given day, you manage to juggle it all and complete projects in a timely manner.
Driven: Your self-motivation keeps you two steps ahead of the game, making you a key player of any team. Whether working independently or in a group, you thrive.