About Meredith Corporation:
Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com., as well as innovative business-to-business marketing solutions provided by Meredith Xcelerated Marketing.
Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
The Job: Digital Brand Designer
Location: New York, NY
The Brand Design team at Meredith Digital defines the brand experience for premium brands such as People, Entertainment Weekly, Real Simple, Travel+Leisure, Health and many more. We are building engaging brand experiences that excite users and amplify the voice of our brands.
We are looking for a Digital Brand Designer to help define and refresh brand identities across our portfolio of sites. In this role you work closely with the Creative Director and other designers to craft cohesive brand design experiences. You must be collaborative in your approach to internal stakeholders, while simultaneously and vigorously championing the consumer experience.
As a Digital Brand Designer at Meredith you will be responsible for doing competitive research, designing the look and feel of various brand elements and refining and iterating on those ideas for various stakeholders.
- Research competitive landscapes.
- Stay up to date on latest design trends and styles.
- Build cohesive brand identities for multiple brands.
- Create editorial art including: infographics, logos, headers, illustrations, and quotes.
- Ideate for high level concepts to be used in social media.
- Design video graphics style guides including: title cards, lower thirds, end cards, and logos.
- Update and refresh brand guides.
- Collaborate with UX, Social, and Emerging Platform teams on ongoing basis.
Use requirements and design feedback to produce design assets used in editorial content
Collaborate with Design and Edit teams
Attend meetings with various stakeholders from design, ux, social, email, edit, and marketing teams.
Attend staff functions including design talks, design outings, etc.
Contribute to bi-weekly design newsletter.
Present design solutions and build consensus among a broad range of stakeholders.
Participate in brainstorming and critique sessions that foster big-picture thinking while identifying opportunities to raise the bar on the details.
Keep project management tickets up to date, communicate progress, keep files organized, follow slack channels, and meet deadlines.
Bachelor’s degree, or equivalent education and experience
3+ years as an user researcher for mass-market Web and Mobile products
Proficient in Adobe Creative Suite
Strong typography skills
Knowledge of html and css a plus but not essential
Knowledge of motion graphics a plus
Illustration skills a plus
Strong attention to detail and organized
Excellent communication skills
A team player to work in a fast paced environment