Meredith Corporation (NYSE:MDP) (www.meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 175 million unduplicated American consumers every month, including 80 percent of U.S. millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas, such as celebrity, food, lifestyle, home, parenting, beauty and fashion. Meredith also features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S., and The Foundry, the company's state-of-the-art creative lab and content studio. Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households.
TIME is seeking a Senior Audience Strategy Editor to lead its social media presence, SEO strategy, newsletter production and audience growth. S/he will collaborate with writers and editors on everything from daily news coverage to franchise events. Daily responsibilities will include using data analytics to develop TIME’s audience strategy, growing TIME’s existing audience and launching accounts on emerging platforms, overseeing strategic partnerships and engaging with the newsroom on best practices. The Senior Audience Strategy Editor will lead conversations around TIME’s audience strategy and digital growth.
The ideal candidate will have a journalism and/or audience development background, and at least 4-5 years of professional experience in online journalism, preferably with branded social media accounts. S/he should be aware of digital media trends, able to multitask in a fast-paced environment, comfortable working collaboratively and eager to learn.
Identify trends in the social media/audience development industry and adapt audience strategy accordingly
Grow TIME’s audience on existing platforms and expand the brand’s presence on emerging platforms
Manage strategic partnerships with platforms like Flipboard, Apple News, Reddit, Facebook, Twitter and Instagram and pursue new partnership opportunities
Develop TIME's voice and posting strategy based on short and long-term data analysis and editorial goals
Liaise with the ad sales team on campaigns, sponsorships and amplify social
Grow TIME’s newsletter audience through editorial best practices and subscriber campaigns
Develop social media rollout strategy for TIME’s biggest franchises and enterprise projects
Follow breaking news and collaborate with news editors to promote stories
Train writers and editors on social media and SEO best practices
Manage a team of 4-5
Meet monthly KPIs and goals
Strong understanding of social media and SEO best practices
Proven experience in growing a digital audience, identifying social media trends and creating a multi-platform strategy
Strong news judgment
Experience in optimizing newsletters and growing subscriptions
Ability to multitask and meet deadlines
Proven ability in meeting KPIs
Proficiency with content management systems, HTML and data tools
Ability to manage a team and be a leader in the newsroom
Mastery of writing catchy copy with meticulous attention to detail