Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.
Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
The Associate Marketing Manager plays an integral role in driving ad sales revenue by developing and coordinating pre-sale activities in partnership with both Sales and Marketing leadership.
The Associate Marketing Manager plays an integral role in creating “big” idea/franchise programs, developing partnerships, and program execution that leverage the Real Simple brands as a vital media partner to the ad community.
Work with sales and marketing to develop custom integrated opportunities across print, digital, mobile, tablet, social, and experiential to maximize advertising partnerships and drive revenue.
Conceive, develop and articulate new programs, initiatives and media solutions for the brand.
Write compelling proposals for client-facing programs and brand tentpoles across a distinct set of ad categories.
Participate in strategy sessions to evolve and optimize current offerings and identify new opportunities for our consumers and advertising partners.
Work cross-functionally with Sales, Design and other Marketing teams to identify areas for growth and new opportunities.
Oversee and execute category specific marketing programs.
Execute post-sale client programs and brand initiatives.
Oversee development of recaps/case studies as needed.
Bachelor’s degree required, minimum one to two years of marketing and/or sales support experience, preferably in media/advertising
Digital experience a plus
Team player, self-starter who is also innovative, professional, collaborative and resourceful
Can-do attitude and willingness to go over-and-above
Intellectually curious and lifelong learner
Creative thinker with keen problem-solving skills
Excellent proposal writing and communication skills
Excellent interpersonal skills
Strong time management, organizational and project management skills