Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.
Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.
The Associate Manager of Commerce Strategy requires e-Commerce and analytics experience to support the expansion of Meredith’s editorial affiliate program. This position will require someone who is passionate about data as they will be responsible for compiling insights and providing strategic analysis and reporting to support editorial commerce initiatives and day-to-day content production.
Track content performance by publisher
Assist edit with affiliate link creation. Regularly check content to ensure referral links are tagged and properly optimized, checking daily for errors
Ensure archival/evergreen content is optimized
Work with audience development to ensure promotion of commerce content, identify trends, promotion opportunities, and leveraging non-affiliated high performing content
Analyze reporting tools to identify growth opportunities and new traffic patterns to discover what’s driving engagement
Keep up with editorial coverage across several brands and support editorial workflow. Assess content impact and develop actionable strategies, recommendations, and provide customized reporting
Collaborate with members of the commerce team
Strong interest in commerce content
General knowledge of affiliates (Amazon, Rakuten, Skimlinks, Commission Junction, etc.)
Strong analytical skills; able to formulate actionable strategies
Ability to spot new shopping trends and demos that can inform editorial content
A highly proactive and solution-oriented mind
Strong Excel skills
Knowledge of CMS
Knowledge of other digital media and research reporting tools (Google Analytics, CMS, Social Flow, Parsley, Crowd Tangle, Facebook Insights, etc.)