ABOUT MEREDITH


Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.

Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

 



 

The Manager, Brand Marketing, News & Business  - will strategize around FORTUNE and MONEY brand goals and objectives as well as those of our marketing partners.  This position plays an integral role in driving ad sales revenue and is responsible for conceiving and communicating creative marketing solutions that leverage the full portfolio of the news group’s print, digital, native, video and experiential assets. 

The aim is to build platforms and franchises not just materials. Messages and communications, not simply decks, sell sheets and e-blasts. To engage. To be a strategist. To treat your role and responsibilities like they are a small business and you’re in charge.  To join with your team members in envisioning and manifesting the fullness of the News & Business brands across today’s evolving media landscape. 

 

You will:

  • Conceive, develop and articulate new programs, initiatives, ad products and media solutions for FORTUNE & MONEY (this role will work primarily on FORTUNE)
  • Build compelling sales materials for advertiser ideas and programs that are customized and relevant for each vertical
  • Respond to RFP requests for brand specific clients by creating a custom deck proposal
  • Participate in strategy sessions to evolve and optimize current offerings and identify new opportunities for our consumers and advertising partners
  • Work with the Brand and Category Sellers, Planning and Client Solutions teams to identify areas for growth and new opportunities for cross-channel programs
  • Liaise and Collaborate with editorial on new concepts that can be brought to market and executed, to both create excitement and drive revenue
  • Build and maintain relationships with third-party organizations and vendors to enhance Brand Marketing’s arsenal of marketing programs and partnerships
  • Manage client fulfillments with relevant internal teams (edit, client solutions, execution)
  • Support the CMO and Executive Director, Brand Marketing in analyzing industry trends and marketing programs across competitive categories and properties
  • Assist with special projects as needed, e.g., brand sell sheets, media kit maintenance, etc.

 

You are: 

  • Experienced: You bring anywhere from one to four years of marketing and sales/support experience, preferably in media/advertising. Digital/news/finance experience a plus.
  • Collaborative Attitude:You have a flexible, open approach to work. You thrive on building clear efficiencies in unstructured environments.
  • A team player: You are a self-starter who is also extremely innovative, professional and resourceful. You have exceptional interpersonal skills and people trust you implicitly.
  • Thorough: You have strong management and project management skills from ideation to completion, with the ability to think both creatively and strategically along the way. You are highly organized and thoughtful in the way you approach your work.
  • Technically proficient: PowerPoint, Word and Excel are no strangers to you. You also have a deep knowledge of advertising sales, digital media and research (@Plan, ComScore, Ipsos, ). Mobile/app and social platforms are part of your everyday.
  • A communicator: You are known internally and externally for your excellent sales materials, concise emails and the ability to solve problems quickly and clearly.

 

 

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