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The Job: Senior Marketing Manager | Cozi
Location: Seattle, WA
Cozi is a Seattle-based technology company committed to making modern family life easier. Our flagship product is Cozi Family Organizer, the leading family productivity app on the market. We are looking for a motivated, resourceful, creative and results-driven Senior Marketing Manager to be a key player on a small marketing team. In this role, you’ll contribute to the strategy, planning, and execution of programs that lead to Cozi awareness, customer acquisition and revenue.
Core Responsibilities: ● Develop, monitor and optimize marketing campaigns that drive awareness of Cozi, acquisition of new Cozi families, and retention of all Cozi families ● Provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution and reporting ● Analyze, test, and continually optimize marketing funnels, including campaign response, landing page conversion, and payment conversion ● Collaborate with the rest of the team to develop and tell a unified story about the Cozi brand and the great value we bring to families ● Identify and evaluate new opportunities to profitably acquire new Cozi families ● Analyze data and communicate actionable results to the Cozi team ● This role will support Cozi Family Organizer and has the potential to support other digital products in our portfolio, such as Cooking Light Diet.
Qualifications: ● Strong attention to detail. You take ownership of your work. ● You have a proven ability to meaningfully impact traffic, acquisition and conversion. ● Analytical thinking comes naturally to you. ● You have a positive attitude and are not afraid to navigate a sometimes ambiguous environment to get work done. ● Preferred: experience using product analytics software, such as Mixpanel ● Preferred: experience with html, design software, and copy writing a plus ● Experience marketing mobile apps would be most excellent ● Minimum 7 years in a marketing role ● BA/BS in Marketing or related field