About Meredith Corporation:

Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.

Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.


The Job:  Senior Marketing Manager | Cozi

Location:  Seattle, WA

 


Cozi is a Seattle-based technology company committed to making modern family life easier. Our flagship product is Cozi Family Organizer, the leading family productivity app on the market.  We are looking for a motivated, resourceful, creative and results-driven Senior Marketing Manager to be a key player on a small marketing team. In this role, you’ll contribute to the strategy, planning, and execution of programs that lead to Cozi awareness, customer acquisition and revenue.


Core Responsibilities:
● Develop, monitor and optimize marketing campaigns that drive awareness of Cozi, acquisition of new Cozi families, and retention of all Cozi families
● Provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution and reporting
● Analyze, test, and continually optimize marketing funnels, including campaign response, landing page conversion, and payment conversion
● Collaborate with the rest of the team to develop and tell a unified story about the Cozi brand and the great value we bring to families
● Identify and evaluate new opportunities to profitably acquire new Cozi families
● Analyze data and communicate actionable results to the Cozi team
● This role will support Cozi Family Organizer and has the potential to support other digital products in our portfolio, such as Cooking Light Diet.


Qualifications:
● Strong attention to detail. You take ownership of your work.
● You have a proven ability to meaningfully impact traffic, acquisition and conversion.
● Analytical thinking comes naturally to you.
● You have a positive attitude and are not afraid to navigate a sometimes ambiguous environment to get work done.
Preferred: experience using product analytics software, such as Mixpanel
Preferred: experience with html, design software, and copy writing a plus
● Experience marketing mobile apps would be most excellent
● Minimum 7 years in a marketing role
● BA/BS in Marketing or related field

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