ABOUT MEREDITH

 
Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for 115 years. Today, Meredith uses multiple distribution platforms — including broadcast television, print, digital, mobile and video — to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches nearly 200 million unduplicated American consumers every month, including 85 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as celebrity, food, lifestyle, home, parenting, beauty, fashion, news and sports. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 5,000 Walmart stores across the U.S. and at walmart.com.

Meredith's Local Media Group includes 17 television stations reaching more than 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

 



The Job:

This position offers a unique opportunity to contribute to exciting brands while acquiring core digital marketing skills. The Sr. Marketing Manager will be part of a 4-person Strategy and Marketing team that market PEOPLE, PeopleTV and ENTERTAINMENT WEEKLY products to consumers. This individual will set strategy, test, plan and execute campaigns across online and off-line channels, that drive both the strategy and revenue on the brands.  

 

 

You Will:

  • Support the brand goals and strive to deliver and report on established goals
  • Develop and execute strategic marketing plans across digital and traditional media platforms with an eye on achieving install or subscription goals and consumer engagement targets. This includes managing day to day paid media campaigns, agencies, creative, and talent
  • Analyze marketing and business results to identify opportunities for growth and develop recommendations based on the data to share with key stakeholders
  • Partner with external brands to form strategic partnerships and campaigns that drive key goals
  • Collaborate with cross-functional teams such as internal centralized groups, editors, sales, production, legal and more
  • Develop and maintain budgets including monthly financial reconciliations

 

You Are:

  • Accomplished: With five to seven years of consumer marketing experience, you are prepared and excited to tackle the Sr. Marketing Manager position at People, PeopleTV and Entertainment Weekly. Experience with an emphasis on Digital Marketing and/or Television (OTT) is preferred. Bachelor’s degree required.
  • Even-keeled: Productive, efficient and reliable are words that describe you.
  • Communicative: You effectively communicate to senior leadership, peers and staff issues and steps that need to be taken to successfully complete a project.  You’re a valued team-player and an indispensable leader.
  • Thoughtful: You take a step back and see the full picture, taking in detail but understanding the object as a whole. You can think both creatively and strategically. You’re organizational and multi-tasking skills help you to perform in fast-paced, changing environment with a focus on results.
  • Prepared: You have top notch analytical skills.  The ability to analyze complex data and make strategic recommendations is critical for this position.
  • Graceful under pressure: That’s what you are. You’re indispensable to leadership and teammates alike for your calm, direct approach to communication.

 

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